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Choices of the Year: The Sounds That Conquered TikTok
The official network hit parade reveals the five biggest hits that conquered the feed, from songs that sparked public outcry to surprise wedding performances.

"I worked in high-tech with a great salary, but there is a mission on the web"
Tal Shemesh left a project management job after a surge of 100,000 followers in two months, and became a full-time content creator talking about dating and self-confidence. In an interview with mako, she talks about the transition from videos uploaded for fun to managing campaigns, the initial fear ("suddenly there is no salary and I am maintaining an apartment in Tel Aviv"), dealing with...
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A Good Deed Turns Into a Police Stop: Why Was the Social Media Star Detained?
Content creator Evyatar Ozeri stopped on the side of the road to help an elderly woman, but was suddenly blocked by a police patrol. The officer began a tense inspection that raised serious concerns for the fate of his motorcycle.

"Everyone hates us": The Israeli who trolled the trolling host and went viral
Almost 3 million users have already seen 16-year-old Romi Stein successfully troll the interviewer who "tried" to figure out which country she is from. In a typical TikTok street interview in London, the Israeli was asked all sorts of leading questions that could have easily exposed her country of origin, until she realized what was going on and called him an idiot. "He tried to make a fool of me...

"She started filming, and I realized they were going to beat me"
Israeli society suffers from constant pressure, the public fuse is short, and the discourse on the street has become aggressive - and the youth are the first to absorb and translate this into actions. From the cruel trap that awaited 14-year-old Emily in Ashdod, to the "scooter gangs" and the testimonies of those who were there: a journey into the virtual arena of teenagers.

Selena Gomez without clothes: the footage from the vacation that is stirring the web
Benny Blanco documented his wife, pop star Selena Gomez, in an especially exposed moment during a couple's vacation on a yacht; the video broke the web and accumulated millions of views.

Flight of love: passengers wrote marriage advice to a bride on napkins
A young American woman on her way to her bachelorette party received a surprise from the Southwest crew, who recruited the married couples on board to share their experience ahead of the wedding.

At 59: The famous actress Nicole Kidman has joined TikTok
Nicole Kidman has opened an account on the social network associated with a younger audience and has already uploaded a video that revealed a surprising connection to a rising singer.

Hung up his boots and conquered the web: the mysterious voice revealed
After weeks of rumors and speculation surrounding the viral sound that took over TikTok, the young man who left the soccer field to pursue his musical dream has been revealed.

Social networks exposed: who is leading in the fight against antisemitism?
A new report reveals huge gaps in how major social networks handle the wave of online hate, and identifies the platform that showed the worst enforcement data of all.

"They paid out of fear for their lives": 14-year-old arrested for TikTok extortion
Tel Aviv police have arrested a 14-year-old from central Israel suspected of extorting money and clothing from peers on TikTok in exchange for physical "protection". The case came to light after parents of one victim discovered incriminating messages and filed a police report.

One of the largest settlements ever: TikTok to pay $400 million for violating children's privacy
TikTok has agreed to pay $400 million to the US government to settle a lawsuit claiming that the platform violated the privacy of children. This is one of the largest financial settlements ever on the subject.

Lucy Aharish embarrassed: "Why are you encouraging assimilation? You married a Jewish man"
Lucy Aharish met with social media star Asaf Gothelf, known for his viral videos. In the video he released, Gothelf performed an amusing imitation of right-wing activist Mordechai David: "For the sake of democracy, I am blocking you. Ms. Inshallah."
Slichot Feed: TikTok rediscovers Jewish liturgical hymns
Ahead of the month of Elul, four content creators who regularly upload videos to TikTok from Slichot events in synagogues and at the Western Wall, which become viral, talk about the phenomenon, the embrace they receive from the audience, and the sense of mission and connection to tradition.

After disappearing: burnt body of TikTok star found on a vineyard
Sonia Bellina, a French TikTok creator with over 259,000 followers, went missing, causing concern for her family. Shortly after, she was found dead by a laborer on a French vineyard. The direction of the investigation has not yet been determined.

The TikTok video that reached the court: The defense attorney summoned a user to testify in the trial of the mother who murdered her children
A former employee of the psychiatric hospital where Lindsay Clancy was hospitalized claimed online that "lies and misrepresentations" about the treatment at the facility were heard in court - and the defense requested to summon her to testify. Simultaneously, messages sent by Clancy before her children's deaths were revealed: "I feel like I can't go on like this."

Played a Solo from an Ofer Levi Song on TikTok — and Was Invited to Perform with Him
Guy Kurtz published a performance of the famous solo from "Meohav BaGeshem" by Ofer Levi, and did not expect what happened next: Levi's team invited him to perform with the singer at a show at Zappa in Jerusalem. "I didn't sleep at night to prepare," he says in a conversation with mako.

"More than a million shekels": The huge sums behind "Plastic Mom" revealed
Natalie Moulkandov, known as "Plastic Mom," reveals the huge sums she invested in cosmetic surgeries and the surprising source of funding that allows her to maintain her extreme look for thousands of shekels a month.

40 countries say enough: A tsunami of laws threatens to restrict children's access to TikTok and Instagram
Governments worldwide are shifting away from relying on tech giants' self-regulation toward strict legislation to curb children's access to social media, citing addictive algorithms and rising depression rates. While some nations implement total bans, others argue that the burden of responsibility must lie with the platforms themselves rather than the users.

Bypassing AI on TikTok: The Gen Z trend that adults can learn from
A study found that nearly half of Gen Z use TikTok and Instagram to find a job. Employers are enthusiastic about the personality and energy of candidates, and experts clarify: "The change in recruitment processes is inevitable."
In front of 18 million viewers: The bride's embarrassing mistake during her wedding ceremony
A bride mistook a priest's liturgical stole for a tissue to wipe away her tears of joy. The video of this awkward moment has gone viral, garnering over 18 million views.

I appreciate the gift called Niro Levi much more now
Rehabilitation from the car accident is still ongoing, but he has learned to live with the limitations. He separated from his partner who is 30 years his junior, but it suddenly turns out that it's not the end of the story. Niro Levi is already preparing for the new comedy play at Habima, "The Duck," and in the meantime clarifies that he has no idea why he was not cast in Adir Miller's new series.

Flooding the house with water and soap: does the TikTok trend really work?
From the kitchen floor to the windows, women across the web have started turning the act of cleaning into a real operation: pouring quantities of water, adding a generous amount of detergent, scrubbing, rinsing, and rinsing again — until the whole house looks like it has been washed with a hose. These videos, which show the "before and after" moments and the foam being washed off the surfaces...

Hairdresser cancelled appointment due to a "family emergency" and the client found her at a restaurant
A woman from Georgia booked an appointment with a hairdresser and paid a $50 deposit, but the appointment was cancelled at the last minute citing a family emergency - and the money was not refunded. At the time scheduled for the appointment, she found the hairdresser sitting with friends at a restaurant, documented the confrontation, and ordered food and a shot of tequila on her tab.

Between TikTok and the Ballot Box: Who Shapes Our Children's Opinions?
Children are exposed online to political positions, generalizations, and extreme language, even when schools are closed. Instead of rushing to correct them or telling them what to think, parents have an opportunity to teach them how to form a position, check facts, and deal with those who think differently.

Didn't leave a tip? A 'penalty' awaits you at the register: the video stirring up the web
A viral TikTok video has sparked a debate over tipping culture: a couple claimed prices at Shake Shack increased after they chose not to tip. The company insists the incident was caused by a technical glitch.

"The red line is human flesh": Amit Kapitt is ready to eat everything. Almost
In a world of photogenic dishes, Amit Trapotchnik chose a different direction. Under the nickname "Amit Kapitt," he gained followers thanks to his willingness to taste almost everything — from scorpions in Thailand to mysterious canned goods. When he tried to recreate foods from the Holocaust era, the internet was in an uproar. In an interview at a table loaded with dried fish and squid, he...

End to TikTok dances? Lawyers required to remove videos from the web
Following the proliferation of videos uploaded by lawyers to social networks, the National Ethics Committee has published a series of new guidelines: the use of songs, dances, and animation will generally be considered a violation of the dignity of the profession. Lawyers will be required to appear in appropriate attire, avoid promises such as "winning the case," and present the essence of the...

After being rejected on television: Ofek Adanek in a new job
After being rejected on the small screen, Ofek Adanek swept the web with huge hits, landed a coveted fashion campaign, and recently moved in with his partner.

A sad end: The TikTok star who documented her battle with cancer has passed away at 26
Sydney Taul, who shared her journey with cancer with her online community, has died from complications of the disease. By sharing intimate and poignant moments, she reached over a million followers and challenged perceptions of living with a terminal illness.

TikTok lays off 250 employees and closes a US office: "streamlining operations"
TikTok announced today (Thursday) the layoff of 250 employees and the closure of its offices in Nashville, Tennessee. As reported by The New York Times, the cuts affect, among others, the company's content moderation teams.

The Social Media Star Who Broke TikTok Is Opening a Store at the Azrieli Mall
Shahar Livne, the mentalist and social media star with over 4.5 million followers on TikTok, will launch a new pop-up at the Azrieli Mall in Tel Aviv for one week. Alongside the magic kits from the "Lo Normali" brand, visitors will be able to enjoy live demonstrations, interactive activities, and a collaboration with Kinder Cards.

Impersonated a 15-year-old on TikTok and harmed children: Serious indictment against a resident of Nesher
Alon Swisa, a 46-year-old resident of Nesher, is accused of conducting explicit sexual correspondence with girls on social media. Swisa is also charged with rape and serious indecent acts against children aged 5 to 7, committed in 2003–2004.

15 Million People Used as Test Subjects: Shocking TikTok Exposure
Internal documents revealed in court expose the background of a major TikTok scandal. In 2021, the company intentionally excluded about 15 million US users from a safety update to measure how the transition to a safer system would impact screen time and engagement.

Chabadnik on Rollerblades: Shmuel Darshan’s Unique Approach to Outreach
Meeting a Chabadnik who asks to put on tefillin might not be rare, but when Shmuel Darshan does it on rollerblades and documents the activity for TikTok, it looks completely different. His special approach, which includes offering warm hugs to those who decline, aims to remove imaginary barriers between people. In an interview, he shares his journey from personal crisis to a mission of...

Blogger Perez Hilton Self-Harmed During Live TikTok Broadcast
Emergency services were called to the home of blogger Perez Hilton in Miami late Tuesday after he broadcasted himself self-harming on TikTok for 30 minutes. The platform faced intense criticism for its slow response.

Dangerous TikTok Trend: 13-Year-Old Girl Suffers Burns After Heating 'Squishy' Toy
A 13-year-old girl was treated at the 'Meuhedet' urgent care center in Hadera for second-degree burns after attempting a TikTok trend that involves heating 'squishy' toys in a microwave. Her mother warns: "No video is worth this risk."

"Eat your heart out, Hana": 75-year-old nursing home resident from Ramle takes TikTok by storm
The world of TikTok is accustomed to young influencers, but few expected the meteoric rise of 75-year-old Rochele Shlomi. A resident of a nursing home in Ramle, she went viral within just two days of launching her account, amassing thousands of followers.

Dangerous TikTok Weight Loss Trend: 'Magic Honey' Poses Health Risks
The Israel Ministry of Health warns against consuming 'Magic Honey,' also marketed as 'Honey for Weight Loss,' after laboratory tests confirmed it contains sibutramine, a banned substance linked to severe health complications.

Bought a clock for $6 – and found a huge pile of cash inside
A man who purchased an old wooden clock at a second-hand store for six dollars was surprised when some strangers followed him to his car and offered him $100 for it. He refused the offer and opened the back compartment of the item to understand what had sparked their interest. Inside the clock, a large pile of bills awaited him – which he claims amounted to more than $2,000.

For the first time in Israel: The first TikTok album
The rules of the game are changing. A young singer is releasing a unique concept album and handing the power directly to the users, who will decide which of the tracks will receive a full version based on the virality of the sound online.
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Old video of Odia Pinto revealed: "This is not the same girl"
Curious users who reached the first videos of Odia Pinto were amazed to discover a character completely different from the one known today, which sparked a heated debate online about the credibility of the web star.

Father misreads son's name at circumcision and breaks the internet: "I had a panic attack"
A video of a father accidentally calling out the wrong name for his newborn son during a circumcision ceremony went viral this past weekend. "It's a good thing I shouted quickly before the mohel could repeat the wrong name, and that way, according to Halacha, the name he shouted does not count," says Laim Abava in an interview with C14.

Private lesson in 60 seconds: How teachers are conquering TikTok screens
Many teachers are moving their arena of activity to social networks and garnering millions of views. Despite the dizzying success of 60-second videos in math and English, "TikTok teachers" and senior Ministry of Education officials agree unanimously: it is an excellent auxiliary tool for making material accessible and reducing anxiety. Nevertheless, it cannot replace in-depth learning in the...

4 million views: Shahar Hayon and Timbaland hit the American 'For You' page
Hayon uploaded a video with the caption: 'When you finally grow up and understand the lyrics of the song,' which say: 'I ain't got no money, I ain't got no car to take you on a date.'

"You made a mistake, you wanted to die": Odeya releases a glimpse of a new song
After almost a quarter of being able to hold back, the 25-year-old singer continues her intensive promotion line on social media - and checks the pulse of her fans with a glimpse of a new single.

Completely topless: Gwyneth Paltrow joins TikTok with a surprising video
The Oscar-winning star decided it was time for her to join TikTok. In the first video she uploaded, in which she tested the new medium, Paltrow presented various and diverse locations - including a cockpit, a pampering bath, a pleasure cruise, and her bed.

Spanish Prime Minister's video infuriates social media users: "Shame on you"
At the height of the immigration crisis shaking Spain, Prime Minister Pedro Sánchez appears to be in a parallel universe, where the most pressing issue is not the situation at the country's borders, but his summer playlist.

“Platforms Keep Killing”: Major Lawsuit Filed Against TikTok, Meta, and YouTube
Families of four teenagers who died by suicide have filed a lawsuit against Meta, TikTok, Snapchat, and YouTube. The plaintiffs allege that these platforms are knowingly addictive and ignore the harm caused to young users.

Left university at 19 — and started earning six figures a month
Maverick Maltin, 19, dropped out of the University of Arizona to pursue a full-time career as an AI content creator. This decision has proven highly lucrative, yielding a six-figure monthly income and the freedom to travel the world.