Israeli Comedian Yaron Berlad Shakes Up Ad Market With 200 NIS Promos
Israeli comedian Yaron Berlad is offering custom business promotional videos for just 200 NIS and personal greetings for 50 NIS, upending standard influencer rates.
Israeli comedian and actor Yaron Berlad has shaken up the local advertising market with an unusually low-cost offer for business owners. In a TikTok video, Berlad announced he is charging just 200 NIS (approx. $55) for a customized promotional video for businesses, with an option to shoot on location. For fans looking for a personal greeting, the price is a mere 50 NIS.
Comparing Market Rates
Berlad’s pricing stands in stark contrast to the standard rates in the Israeli influencer market. According to recent industry data, micro-influencers with tens of thousands of followers typically command hundreds to thousands of shekels per campaign, while accounts with around 100,000 followers range between 8,000 and 10,000 NIS. Top-tier creators can easily fetch 70,000 NIS or more for comprehensive commercial campaigns.
"I came to do another season because of the money," Berlad once frankly admitted regarding his long-running television career.
From TV Screens to Budget TikTok Promos
While influencer campaigns usually include publishing the content on the creator's own feed—whereas Berlad hands the raw video directly to the business owner—paying only 200 NIS to feature a prominent TV personality is a striking anomaly in the digital marketing landscape. Berlad, 50, has been a fixture on Israeli screens and stages for decades, starring in hit shows like "Eretz Nehederet" and "Goldstar". Financial setbacks in recent years prompted him to leverage his fame through affordable personalized greetings, turning a creative side hustle into a sustainable economic lifeline that now undercuts even the smallest market rates.
