Apple

Apple is preparing for the largest product launch wave in its history. The September 9 event will be the first major launch under new CEO John Ternus, signaling a significant transformation across all product lines.

The tech giant is in trouble in London following an unprecedented class-action lawsuit claiming the company used its power in the iPhone to crush competition in the digital advertising market.

The new development by medical equipment giant Stryker displays surgical data hovering in the air before the surgeon's eyes. Despite the historic FDA approval, it has yet to be proven whether the technology shortens surgical procedures.

The disclosure of new evidence in court is causing deep concern at Apple, which discovered that hundreds of its employees have moved to its main competitor. The company's true fear regarding the leakage of its most secret developments has now been revealed.

The CEO of the technology giant Apple, Tim Cook, is ending his tenure today (Monday), a position he held for the last 15 years. The person who will fill his place is the company's Senior Vice President of Hardware Engineering, John Ternus. Even after leaving, Cook will continue to serve as the company's Chairman.

A historic era comes to an end as Tim Cook marks his final day today as CEO of the company. The person chosen to succeed him will have to lead the tech giant in the burning AI race.

Samsung launched the Galaxy Z Fold 8, explicitly stating it was developed in response to the upcoming foldable iPhone. We tested the device to see if it truly is the ultimate foldable or just another niche product.

The price reduction of the iPhone 17 series ahead of the next generation is clearly felt in the market: within a few days, a 360% jump in device sales was recorded on Wolt, with most purchases focusing on the more expensive models.

Apple has officially announced the date for its September event. The presentation, titled "Surprise and shine," will take place on Wednesday, September 9, at the company's headquarters, Apple Park.

How many times have you been asked for your email address when signing up for a new app or website? If you are an iCloud+ subscriber, you likely use the "Hide My Email" feature. This tool generates random, dummy email addresses that route messages directly to your real inbox, maintaining your privacy.

Apple has quietly updated its computer lineup, introducing new generations of Mac Studio and Mac mini. The devices feature advanced M5 and M6 chips, significantly improved processing power, and increased memory capacities.

According to new leaks, Apple is planning a major design change for next year's models. At the same time, the foldable iPhone may arrive with quite a few compromises and at a price of over $2,000. On the other hand, the price increase for the iPhone 18 Pro may not be as significant as analysts predicted.

Apple is preparing for one of the most dramatic moves in its history in the mobile market, with its expected entry into the foldable smartphone category. According to a report by Mark Gurman from Bloomberg, the tech giant will unveil the iPhone Ultra at its annual announcement event — the company's first foldable flagship device. This is a completely new design category in Cupertino since the...

Apple is preparing to launch an ultra-premium device priced over $2,000. While early testers praise the build quality, the company has had to make compromises regarding the camera array and the familiar security mechanism.

Ahead of the academic year, iDigital is expanding student benefits, offering an 8% discount on MacBook and iPad models, along with extended warranties and trade-in options.

The tech giant is laying off approximately 100 employees from its VR headset team, with the remainder coming from the Siri and AI divisions. Apple stated that the move is part of a reorganization focused on advancing its artificial intelligence initiatives.

How many times have you found yourself drowning in a sea of iMessage, SMS, or RCS messages on your Mac, wishing someone would just organize them for you? OpenAI is now introducing a particularly intriguing solution that could change the way you communicate. The company has launched an official Apple Messages app plugin for ChatGPT, allowing the AI to read, analyze, and send messages directly from...

Apple has instructed its Israeli importers to cut prices for the iPhone 17 Pro and 17 Pro Max by $90 (approx. 270 shekels) starting this week. The move comes as a surprise following recent price hikes for MacBooks and iPads due to the global memory chip shortage.

According to WIRED, the app Kromix posed as a photo editing tool but allowed the creation of sexual videos featuring real people. Meta ran 32 ads targeted exclusively at men, one of which featured a high-ranking American female politician in a pornographic video.

Nine years after the iPhone throttling scandal, Apple will pay 10 million shekels as part of a settlement agreement approved in Israel, with the maximum compensation per eligible device standing at 1,890 shekels. A website has been launched where users can check their eligibility and submit an online claim form.

A video discovered in a new macOS version confirms Apple is developing AirPods with cameras. The device will utilize Visual Intelligence to analyze the user's surroundings.

The Sky investment fund is exploring options to exit its stake in Icon Group, the parent company of the iDigital chain. Management has held meetings with potential buyers, valuing the company at over 500 million shekels.

Apple has announced that it is introducing advertisements into the Apple Maps app. Initially, registration is open to businesses in the US and Canada, marking a shift in the company's long-standing strategy.

Weeks before he vacates the CEO chair for John Ternus, Tim Cook was asked how he would like his tenure at Apple to be remembered. Instead of talking about iPhones, services, or trillions of dollars, he chose a much more personal answer: "I hope people will say that I was a good and decent person."

The US administration is pressuring Apple to avoid purchasing memory chips from Chinese manufacturers amid a global shortage of essential components.

Imagine opening your iPhone in the morning and finding an official notification from Apple warning you that someone is trying to hack your device. This is exactly what recently happened to many users around the world. The tech giant sent a new wave of security alerts to users in 110 different countries, warning them that they may be the target of a highly sophisticated cyberattack based on...

Tech giant Apple is preparing for a leadership change, as John Ternus will take over as CEO on September 1st, replacing Tim Cook. However, Ternus is arriving at the company during a particularly complex period. Despite strong performance, Apple is facing an unusual rise in iPhone production costs, which is forcing it to raise prices for consumers. The main reason for this is a severe global...

Despite modest investments in artificial intelligence and a policy of avoiding mass layoffs, Apple has reached a record market valuation of $5 trillion. Analysts attribute this success to the company's conservative approach and efficient business model.

The U.S. Equal Employment Opportunity Commission (EEOC) alleged that an Apple store manager in Virginia made antisemitic remarks and refused to accommodate an employee's Shabbat observance. Apple denied the allegations but agreed to a settlement.

The daily flood of messages often leads to forgotten tasks and time-consuming searches for files. The iOS 27 update introduces AI-powered tools that help organize tasks and simplify content management directly within the Messages app.

Apple's bill of materials is expected to jump by approximately 38% compared to the previous generation. The main driver behind this price hike is the sharp rise in memory and storage costs. The company now faces a choice between absorbing the costs or passing them on to consumers.

Apple has agreed to pay $150,000 in a settlement with the U.S. Equal Employment Opportunity Commission (EEOC). The lawsuit alleged that a Jewish employee was discriminated against and fired after requesting time off for Shabbat.

Many users pay for an iCloud+ subscription for the iCloud Private Relay feature, designed to mask IP addresses while browsing. However, new research has uncovered a serious flaw that renders this protection ineffective, leaving users vulnerable to tracking.

According to a Bloomberg report, Apple plans to unveil its first foldable iPhone at a launch event in September 2026. The device will feature a book-style design, accompanied by the iPhone 18 Pro series, new Apple Watches, and smart home updates.

According to reports, Apple will not launch the iPhone 18 until the spring of 2027, which will make the iPhone 17 the standard flagship model to remain at the top for the longest time in the company's history.

A new post by the well-known leaker Fixed Focus Digital claims that Apple may increase prices for iPhone 17 models starting tomorrow, August 10. While there are no other sources for this rumor, market experts note that final pricing in Israel will depend on the current dollar exchange rate.

According to a new report, Apple is considering raising prices for the iPhone 17 series in the US as early as August 10 — even before the launch of the iPhone 18 Pro next month. At this stage, there is no indication that the move will affect iPhone prices in other countries.

The Machsanei Hashmal chain is holding a major surplus sale of Apple products in Eilat. Customers can purchase MacBook computers, iPhones, iPads, and Apple Watches at special liquidation prices excluding VAT.

How many times have you received an important request, promised to handle it later, and then completely forgotten? Apple is introducing a smart solution to organize your tasks directly within the Messages app.

Hot days are here, and with them the familiar, annoying phenomenon of a smartphone heating up in your hand. If you have recently encountered TikTok videos suggesting a quick fix, such as placing a hot iPhone in the refrigerator, you should stop immediately. Although this advice sounds logical, it is one of the most dangerous recommendations you could follow, potentially costing you dearly.

Ahead of the September launch event, the market estimates that Apple will raise prices for iPhones and watches as well. At the same time, the Pro model is expected to receive a new camera, a smaller Dynamic Island, and a new modem, but what intrigues Apple fans is the question of when the event will happen, and there seems to be an answer.

Many of us plug our phones in before bed and leave them charging until morning, but does this habit actually ruin the battery? The answer is more complex than commonly thought.

If you tried to download Telegram from the Apple App Store on Monday night, you likely noticed it had vanished. The real reason behind the removal was a sophisticated extortion scheme that exploits a loophole in Apple's reporting system to target community administrators.

The iDigital chain is launching a special consumer campaign, granting a package of accessories and an extended warranty worth up to 999 shekels at no extra charge for those purchasing at the chain's branches and on the website.

A class-action lawsuit in Illinois alleges that the iPhone's Photos app creates 'faceprints' without user consent. Apple's attempt to dismiss the case was rejected by an appeals court, allowing the litigation to proceed.

OpenAI has published a sharp response to Apple's lawsuit, accusing the company of negligence and presenting false information. To support its position, the ChatGPT developer released internal correspondence.

According to a report, Apple is simultaneously advancing two new AirPods models with cameras, one of which is nearing production and may arrive sooner than expected. The cameras are not intended for photography, but to provide Siri with real-time visual information as part of the company's AI expansion.

The app disappeared briefly from the app store for some users. Apple stated that prohibited materials were found, and after Telegram addressed them and the distributor, it was returned to the app store.

Apple continues to trade under pressure, losing its second-place global market cap ranking to Alphabet, while Amazon celebrates an unprecedented historical milestone on Wall Street.

Roni Friedman has been promoted to a global role at Apple, where he will lead a new AI-focused chip design group. Tal Inbar will take over as head of the R&D center in Israel.