Influencers

How much is a campaign for an account with 100,000 followers worth, and how have opinion leaders become business partners earning commissions on every sale? The data behind the industry is revealed.

Against the backdrop of criticism regarding budget allocations, data on the Haredi influencer campaign has been published. How much did the sponsored content cost and what was the reaction of the "B'Tsalmo" organization?

The storm over celebrity weddings on social media is escalating: the pastry chef and internet star did not remain silent and responded with a sharp attack against Daniel Amit's statements, precisely on the day of her own wedding.

Tel Aviv light rail passengers were caught in an unconventional event as the train cars transformed into a lively party scene featuring dozens of stars and leading influencers.

The giant stars, who filled the Menora Arena and thrilled hundreds of thousands of fans, are breaking up their partnership. The joint management has ended and the duo will stop creating content together | All the details

The volume of sales by contractors remains low, and alongside creative promotions, a new tool has entered the picture: influencers and customer clubs. This is a natural industry development, but it is important to know how to filter the noise. Weekly column.

Following the publicized confrontation surrounding the criticism he voiced regarding Maya Kay's marketing tactics and the response from Einav Bublil, the host of "Gilboa Index" claims he is receiving calls for his assassination. "It is impossible to describe this ridiculous thing," he said, clarifying that he intends to continue covering the subject in the upcoming program.

A social media influencer with tens of thousands of followers announced she was joining the brand's team of ambassadors in Israel, but one embarrassing photo revealed the actual device she uses.

Following the TV presenter and food critic's attack on Maya Kay, influencer Einav Booblil has come to her friend's defense. Booblil stated: "It's a free market, let everyone buy wherever they want."

Niv Gilboa sent a hidden camera to model Maya Kay's new store at the Ramat Aviv Mall, and warned against the unusual markups of her technological accessories brand: "You will pay hundreds of percent more for the products."

The first Masa Makers influencer delegation met with Ministry of Foreign Affairs officials to discuss the challenges facing young Jews in the Diaspora and how to share authentic stories about Israel.

The company hosted content creators at a luxury New York resort costing over $2,000 per night, featuring training, merchandise, and outdoor activities. Social media users quickly accused the creators of greenwashing, leading to a wave of criticism. OpenAI has offered no apologies for the controversial event.

According to a report by the Combat Antisemitism Movement, antisemitic content on social media goes viral nearly 7 times more frequently than other content, turning hate into a profitable business model.

The Ministry of Foreign Affairs is launching a project to recruit 300,000 "public diplomacy ambassadors" worldwide. Participants will be rewarded based on the reach of their pro-Israel content.