Harel Wizel and Samsung: Merging Fashion and Technology

Samsung Israel and Terminal X are launching a joint content initiative connecting technology, fashion, beauty, and social media culture, on the occasion of the launch of the new foldable device series, Galaxy Z Fold 8 and Galaxy Z Flip 8.

The collaboration is between Samsung Israel and Terminal X, which is under the control of the Fox-Wizel group of businessman Harel Wizel, and focuses on the connection between the world of technology and the worlds of fashion and beauty.

At the center of the move is the world of K-Beauty, which in recent years has turned from a local beauty phenomenon into a global culture associated with aesthetics, skincare routines, and visual content on social networks.

As part of the collaboration, a joint fashion and beauty production was created, combining Galaxy devices with looks from Terminal X and K-Beauty brands sold on the site. During the shooting day, the devices were also used to create the content itself, alongside their integration into the styling and production.

The results of the production will accompany a campaign in digital media, on television, on social networks, and on the Terminal X website. In addition, a dedicated benefit will be offered to Samsung customers in the Members app.

The initiative reaches its peak today, Wednesday, at a joint event of Samsung Israel and Terminal X held at 61 Levinsky Street in Tel Aviv. As part of the event, the worlds of fashion, beauty, and technology will meet, featuring facial treatments and K-Beauty products, content creation and photography using the new Galaxy devices, alongside culinary, music, and design elements.

Maya Segal, spokesperson for Samsung Israel, stated:

"The connection with Terminal X was born out of the understanding that social networks have become a central arena where trends in the worlds of fashion and beauty are created and developed, and that the smartphone is actually the driving factor in this process, from photography and content creation to sharing it."

According to her, the connection between technology, fashion, and beauty allows them to demonstrate how foldable devices integrate naturally into contemporary content culture, creating diverse content angles and acting as a fashion accessory that completes the look. Galaxy is not just a technological tool, but a tool for creativity, self-expression, and sharing.

Dana Eini, VP of Brand, Fashion, and Marketing at Terminal X, stated:

"Today the phone is also part of the look, but more than that, it is the tool through which the look becomes content. From our perspective, this is exactly the place where the connection with Samsung becomes natural."

Eini added that Terminal X lives at the intersection of fashion, beauty, and culture, and K-Beauty is an excellent example of a trend that was born out of strong aesthetics and became a global phenomenon thanks to social media. This move allows them to connect these three worlds in a way that feels relevant to the current generation.