K-beauty

Israeli fashion chain Urbanika launches deep discounts and winter items while signing a major 60 million shekel deal to exclusively import Korean K-Beauty brand Moida to Israel by 2027.

Samsung Israel and Terminal X are launching a joint initiative integrating foldable Galaxy devices into the fashion and beauty industry. The project culminates in an event held today in Tel Aviv.

Rami Levy and his partners at Good Pharm are expanding into a new niche with the launch of a K-Beauty pop-up store at Ofer Grand Canyon in Petah Tikva. The 200,000 NIS project is expected to operate for approximately six months.

Korean beauty is seeing a sharp surge in sales worldwide, conquering social networks and changing the way millions of consumers care for their skin. This is how Korean cosmetics became one of the fastest-growing industries in the world.