Fashion

The leading model and TV presenter, who has been identified for decades with her blonde hair, decided to return to her roots as part of a new and intriguing campaign that managed to stir up a great storm on social networks.

After moving into her new home, model and businesswoman Neta Alchimister opens up about her relationship with Rami Gershon, the storm surrounding the dress on the Ayalon Highway, and the new business she is currently establishing.

Yuli Sagi, daughter of businessman Teddy Sagi, marked her birthday with a series of extravagant celebrations that began in Italy, continued in the air with close friends, and ended with a particularly surprising look.

Just a few weeks after shifting all weight to the digital arena and closing its flagship store, the Razili chain also announces the cessation of its online site operations. All details on redeeming points and rights.

The founders of the fashion brand Seestarz, Alona and Daniela Tzur, talk about the moment a fashion giant offered to acquire them for millions of shekels, the massive disappointment on launch day, and the imposter syndrome that accompanied their success.

The extreme heatwave that has hit Spain has made the traditional folding fan, the abanico, an essential accessory across the country — from crowded subway cars to sun-drenched plazas. Both women and men are now embracing the accessory, which originated in the 15th and 16th centuries, and whose price starts at 5 euros and can go much higher.

Electra Consumer Products has completed the acquisition of 50% of Inter Fashion for 10 million shekels. The company, which holds the exclusive franchises in Israel for Calzedonia, Intimissimi, and Tezenis, is expected to end 2026 with a turnover of more than 40 million shekels. The plan: dozens of new stores by the end of 2029.

Victoria Beckham's fashion and cosmetics company has reported profitability for the first time. The company's revenue rose in 2025 by 15% to 129.8 million pounds.

The brand is opening its tenth branch in the country with an investment of about half a million shekels and is introducing its new holiday collection for the first time at a leading mall in the Shephelah region with attractive prices.

What if when you buy a new piece of clothing you are already thinking about the day you will sell it? This is exactly the trend that has been changing the fashion market in recent years: more consumers, and especially young people, look at clothes not only as something to wear, but also as an item that can be passed on and sold.

The beloved fashion brand has returned to operations in an online-only format, but consumers were hit with a double shock following an unusual spike in prices and a surprising decision to block the site entirely during the Sabbath.

After conquering the digital arena and achieving success in Europe, the knitted bag brand Boujee is entering the physical space with its first pop-up store at Ofer HaKanyon HaGadol in Petah Tikva with an investment of about 100,000 shekels.

The fashion chain has decided to halt its website's commercial activity during the Sabbath, honoring the values of brand ambassador and singer Odia Azulay, who observes the tradition.

Gemstones on the face, gold-plated covers, and birthday cakes studded with crystals. After years of minimalism and clean makeup, Gen Z is saying goodbye to the understated style and bringing maximalism and kitsch back to center stage.

Pandora is launching a collection with a message, Nike is bringing new colors of one of the favorite models to Israel, and other items that make us happy.

Samsung Israel and Terminal X are launching a joint initiative integrating foldable Galaxy devices into the fashion and beauty industry. The project culminates in an event held today in Tel Aviv.

The star decided to reveal in a video her new financial investment — spending that occurred in just one month: a variety of luxury bags from top brands, with a cumulative value that takes the routine shopping trip to the extreme.

Yael Shelbia and her longtime stylist Daniela Kapluto are ending their professional partnership, with the main driver behind the surprising move and the intriguing name that might take over the coveted role now revealed.

The "Birkin" bag from the luxury fashion house Hermes, which costs tens of thousands of dollars, is now getting a colorful rubber version that costs only a few dollars. Meet the "Jelly Birkin" – a handbag that adopts the recognizable look of the Birkin from Hermes. However, instead of luxury leather, the new version is made of a flexible material and rubber, and comes in striking colors.

Just before the dramatic IPO in Hong Kong, the online retail giant is forced to settle for an exceptionally low valuation and reports a shift to a quarterly loss of 99 million dollars.

The fashion chain Urbanica is launching a massive end-of-season sale. Customers can enjoy discounts of up to 80% on a wide range of items for the entire family.

Barq Shamir shares in an interview about the annual medical follow-up he must undergo: "I am in check-ups," reveals the severe economic crisis affecting the fashion industry: "People are living in the same wheel," and marks the next surprising destination overseas: "To develop sources of income."

International pop star Dua Lipa stunned passengers at New York's JFK Airport by ditching standard carry-on luggage for a massive accessory that sparked a viral online debate.

Kenneth Cole Productions will deepen its partnership with the Mashbir Group and invest up to $5 million in Kenneth Cole Design and Development. As part of the deal, it will be allocated 20% of the company's shares, which will continue to expand the brand's operations in Europe.

After decades as a staple of the local fashion scene, the Razili chain is ending its physical retail operations to transition to an online-only model. The company's final store, located in the Ramat Aviv Mall, is set to close on August 25, 2026.

The Purple brand is launching a new swimwear collection, Castro and SACK'S are already ready for the holidays, and other items that make us happy.

The pop star, actress, and model presented a surprising change, and stars of the Israeli entertainment industry could not remain indifferent to the dramatic makeover. In a post on her Instagram page, she shared the transformation process and the final result.

Young footballer and model Noam Gershon has been chosen as the face of the international lifestyle brand BALR. The Fall-Winter 2026 collection is tailored to the gradual weather shifts in Israel.

The comfort footwear chain is launching a massive sale on a variety of leading international brands. Which popular models are available starting from 160 NIS and until when is the offer valid?

Popular TV presenter Yarden Harel has signed a half-million shekel deal with the Gali shoe chain. Ahead of the new school year, she is starring in her first-ever advertising campaign alongside her six-year-old twins, Lenny and Gefen.

Media personality Adva Dadon shared family photos from their joint vacation on Instagram, but what drew the most attention was a luxury fashion item whose price reaches thousands of shekels.

The 2000s are starting to sparkle again. This time it is one of the most recognizable trends of that era: Bedazzling. Crystals, glitter, and decorations are once again taking over clothes, bags, and accessories, turning even the simplest items into something hard to ignore. What was once associated with stars like Paris Hilton and Britney Spears is now returning to social media, as the new...

Elegance with a drop-waist at the chuppah, feathers on the dance floor, and a lace capri jumpsuit for the finale: Dana Shem-Tov was a fairytale bride in three looks by Tal Medina, with a Chanel-inspired twist. Soon we will see the behind-the-scenes of the wedding preparations in a special episode on the HOT channel.

Renowned model and businesswoman Neta Alchimister, wife of former Maccabi Haifa footballer Rami Gershon, has announced the opening of a permanent store for her swimwear brand, BananaHot, at the prestigious Aventura Mall in Miami.

Between the beach and lunch or dinner: how to incorporate turquoise into your summer wardrobe?

The designer fashion chain Razili is saying goodbye to its physical stores and moving to online-only operations. The last branch in the Ramat Aviv Mall will close this week.

Carl Studio has launched a summer sale with discounts on a variety of men's fashion items, from shirts and pants to suits and blazers. These are the prices published as part of the sale.

The FOX chain has announced an end-of-season sale with a 70% discount on summer collection items, alongside promotions on basketball gear and online-only bundles. Some items are priced under 10 shekels. Back-to-school promotions are also underway.

The model arrived at a Castro team-building evening and discovered that her friends had organized a surprise henna ceremony for her ahead of her wedding. She stole the show in a striking, transparent metallic set.

Ahead of the new school year, the fashion chain Lee Cooper is launching a discount of about 50% on jeans models from the new summer collection, which will cost only 149.90 NIS in all branches until September 1st.

We have already understood that trends from the past do not really disappear — they just wait for the right moment to return to our lives. This time, it is the turn of the zigzag headband: that same hair accessory we all knew in the 90s and early 2000s, which is now making a surprising comeback.

Kaia Gerber opens up about the heavy price she paid to avoid burdening her parents while her brother battled addiction. The model also shares her personal struggle with eating disorders and addresses the public criticism regarding her dating life.

The fashion giant launched an 80-liter bag priced at $248. Despite mocking reactions, the company was prepared for the ridicule and explained the rationale: "Why pack just one outfit when you can pack them all?"

The Big Brother alumna was chosen to lead the new fashion campaign for the international sports brand for the back-to-school season, and shares what she would have said to her high school self.

Starring Sapir Avisaror: The photoshoot for the campaign of the new brand Liminal by Femina took place, revealing plans to expand in Israel and open 15 new branches with an investment of millions.

The international model opens up in an interview about the heavy price she pays abroad: "I've had work invitations and then suddenly had them cancelled," dealing with anxiety attacks since the army: "It normalizes a very important discourse," and life alongside Real Madrid goalkeeper Thibaut Courtois: "It requires a lot from us" - a revealing interview.

Artificial intelligence technology is becoming a constant fashion consultant. Expert Dalia Baida demonstrated how to use Gemini to receive styling advice, perform virtual try-ons, and find outfits within a specific budget.

The Israeli brand that previously suffered millions in losses is making a comeback with a new star partner. However, a single comment on social media has already sparked a storm among customers.

Against the backdrop of closing branches and logistics centers, American fashion giant American Eagle Outfitters sold rights to federal customs refunds at a discount to secure immediate cash.

The Zara sale is reaching its final stretch, with significant discounts on clothing items now being sold at particularly low prices — discounts reaching 80%.