Rami Levy Enters New Market: Pop-Up Store Opens at Grand Canyon
Rami Levy and his partners at Good Pharm are expanding into a new niche with the launch of a K-Beauty pop-up store at Ofer Grand Canyon in Petah Tikva. The 200,000 NIS project is expected to operate for approximately six months.
Rami Levy is expanding his business operations: together with his partners at Good Pharm, he has launched a specialized pop-up store for K-Beauty (Korean cosmetics) brands at Ofer Grand Canyon in Petah Tikva. The skincare complex covers approximately 35 square meters, represents an investment of about 200,000 shekels, and is scheduled to operate for about six months.
The new complex was inaugurated at a festive event attended by Good Pharm executives and mall management. The space is designed with inspiration from Seoul's urban pop-up shops, featuring a youthful, vibrant aesthetic and a wide range of K-Beauty skincare products.
Beyond the products, visitors can receive professional cosmetic consultations to tailor personal skincare routines. The complex also features elements inspired by Korean culture, including unique Korean stickers as gifts.
Naomi Siman-Tov, CEO of Ofer Grand Canyon in Petah Tikva, stated:
"The new pop-up brings to the Grand Canyon for the first time the hot Korean skincare trend, which has become a global phenomenon in recent years thanks to social networks."
According to Siman-Tov, the mall is much more than a shopping destination; it is a leisure hub. "The Grand Canyon is a place where pioneering things happen. K-Beauty has evolved from a web phenomenon into a true consumer culture, making it natural for us to provide a stage for it."
Rami Levy, a co-owner of Good Pharm, remarked at the event:
"We love to bring our customers what they want, but also to surprise them with things they didn't yet know they wanted. K-Beauty is exactly this: a global trend, quality products, and a fun shopping experience at accessible prices."
Levy added, "From our point of view, if it is possible to bring Seoul to Petah Tikva – why not?" The chain intends to open additional pop-up complexes in malls across the country.
Following the event, Siman-Tov conducted a tour of the mall for Good Pharm executives, including CEOs and co-owners Ohad Sandler and Adam Friedler, and VP of Trade Nissim Prienta.
