Urbanika Launches Winter Discounts and 60 Million Shekel K-Beauty Deal
Israeli fashion chain Urbanika launches deep discounts and winter items while signing a major 60 million shekel deal to exclusively import Korean K-Beauty brand Moida to Israel by 2027.
Urbanika, the Israeli fashion brand owned by Palo Retail Ltd., is offering dozens of clothing items at exceptionally low prices alongside a 50% discount on second items.
In the women's department, cable-knit sweaters in various colors are available for 75 shekels, off-the-shoulder knit tank tops for 40 shekels, knitted maxi skirts for 60 shekels, and oversized shirts for 50 shekels. Additionally, black or brown cowboy boots are priced at 150 shekels, and wide-cut jeans are offered at 120 shekels.
The men's department also features various low-priced items, including printed t-shirts for 45 shekels, button-down denim shirts for 90 shekels, and textured shorts priced at 60 shekels. For the upcoming winter season, the children's department offers hoodies for 50 shekels alongside fleece pants in various colors at the same price.
Earlier today (Tuesday), Urbanika announced the signing of a principle agreement with Silicon2, a Korean beauty giant specializing in K-Beauty product distribution. Under the long-term agreement, the company's "Moida K-Beauty" brand will be marketed exclusively in Israel.
The total initial investment amounts to approximately 60 million shekels, with Urbanika's initial investment totaling about 42 million shekels. According to the company, operations are expected to begin during 2027.
