Israeli Fashion Brand Mother of All Opens Its First Archive Pop-Up Sale
Tel Aviv fashion brand Mother of All is opening its archive for the first time, offering up to 80% off iconic pieces and samples at a pop-up store in Glilot running through October 2026.
For years, the success stories of Israeli fashion brands abroad carried a built-in dissonance. While international stars wore them on red carpets and high-end stores like Bloomingdale's and Nordstrom stocked them, local shoppers often saw them as an out-of-reach fantasy.
Bridging the Gap in Local Fashion
A bold new move by the Tel Aviv-based brand Mother of All aims to bridge this exact gap, proving that contemporary couture can meet smart, accessible shopping. According to recent reports, the brand is opening its archives for the first time, offering local fashion enthusiasts a rare chance to own high-end local design at unprecedented prices.
At the heart of the pop-up event is the Fall-Winter 2026 collection, a thoughtful tribute to Rita Hayworth—the legendary "Love Goddess" and one of Hollywood's most iconic symbols of 1940s glamour.
Sustainable Choices Through Archive Sales
Opening the brand's archive to the general public marks a significant milestone. In an era where the fashion world is gradually shifting away from fast-fashion trends toward timeless, high-quality key pieces, purchasing archive items and one-off samples is a conscious and effective way to invest in a versatile wardrobe.
The sale features a clear, tiered pricing model previously unseen for the brand. Archive and sample pieces are fixed at accessible price tiers of 100, 200, 300, 400, and 500 shekels, representing discounts of up to 80% off original prices. Meanwhile, the current Fall-Winter 2026 collection is offered at a 20% discount.
"This move allows the local audience to enjoy the immaculate tailoring, premium materials, and sophistication of an export brand at prices that directly rival fast-fashion chains."
Location and Global Appeal
The pop-up is hosted on the upper floor of the BIG FASHION Glilot complex, running through October 30, 2026.
Founded in 2018 by CEO Noa Pasternak and head designer Golan Taub, Mother of All has established itself as one of the local fashion scene's most impressive export success stories. Their unique design language—a blend of classic tailoring, sharp femininity, and polished international aesthetics—has conquered New York Fashion Week and found its way into the wardrobes of global icons like Kourtney Kardashian, Irina Shayk, Sabrina Carpenter, and Alessandra Ambrosio.
Because this is an exclusive physical archive and sample sale consisting of individual pieces, there is no online catalog with specific model names. Shoppers should also note that sample items typically come in a single sample size (size 36 or Small).
