Israeli Fashion Brand De Rococo Hits Record 1.5 Million Shekels in Pop-Up Sales
Israeli fashion brand De Rococo achieved a record 1.5 million shekels in sales over three pop-up days, drawing massive crowds and prompting an extension.
The Israeli fashion industry has set a surprising new record, this time driven by the local brand De Rococo. Owned by siblings Romy and Sean Spector, the brand reported phenomenal sales data of approximately 1.5 million shekels within just three days of activity during a special pop-up event.
Fashion enthusiasts rushed to acquire about 6,500 different items, with swimwear and denim collections leading the list of most sought-after products. The craze created unprecedented crowds: about 6,000 customers signed up for the store's digital queue, with the average waiting time for entry approval reaching no less than four hours.
Due to stiff demand and depleted shelves, the brand's management was forced to continuously restock supplies throughout the event days. The resounding success and heavy traffic led the Spector siblings to make a swift strategic decision: to extend the pop-up's operation and keep it open throughout the upcoming holiday season to meet the wave of customers.
As recalled, the shopping experience at the event features an accessible pricing method based on just four uniform price tiers: 100, 200, 300, and 400 shekels. The brand notes that the concept has succeeded in the past, but this time an especially attractive perk was added for early birds: the first 100 customers arriving on each sale day receive a special gift, subject to event terms.
