"Following incessant demand": The well-known beer in a relaunch
Tempo claims that since Goldstar WILD BATCH beer was taken off the shelves, many requests have been received to bring it back, and now the beer is returning in a special edition and with a renewed branding.
Five years after the previous launch of Goldstar WILD BATCH, Tempo announces the return of WILD beer to the shelves. The company claims that the move comes following demand and repeated inquiries from consumers who requested the return of the product.
The new beer is produced in a brewing process that includes doubling the key ingredients and brewing in a horizontal tank. According to the company, this process is intended to give the beer richer and deeper flavors than usual. The beer contains 6.3% alcohol per bottle.
Alongside the return to the shelves, the product has undergone a rebranding, with a different look where the WILD brand is at the front, alongside a reference and affiliation to Goldstar. The launch will be done in a special edition and in a limited quantity only.
Aviv Ben Zikri, Marketing Manager of the Beer Division at Tempo, said:
"Since Goldstar WILD BATCH was taken off the shelves, we have not stopped receiving requests to bring back the beloved beer brand."
According to him, the company decided to relaunch WILD by Goldstar to cater to the customers who have longed for this move for a long time.
The beer will be offered in six-packs at a recommended retail price of 33 shekels. It is expected to be available in alcohol stores and selected retail chains across the country.
