Rebranding
Found 6 recent publications
Rabin Medical Center Drops Late Prime Minister's Name From New Logo
The Rabin Medical Center has dropped the name of late Prime Minister Yitzhak Rabin from its new logo, sparking debate. Management cites patient confusion, while critics question the move's political motives.
FDA Approves Mitochondrial Therapy for Bill Ackman's Daughter; Novo Nordisk Rebrands
The FDA approves innovative mitochondrial therapy for Bill Ackman's daughter, Novo Nordisk rebrands to Novo, Pfizer enforces vaccine debt, and RedDress advances wound care.
"Following incessant demand": The well-known beer in a relaunch
Tempo claims that since Goldstar WILD BATCH beer was taken off the shelves, many requests have been received to bring it back, and now the beer is returning in a special edition and with a renewed branding.
With screens instead of switches: the controversial Jaguar is revealed from the inside
The first car of the new Jaguar era is revealed from the inside, two months before the official launch. Similar to the exterior design, the cabin is also expected to spark controversy.
After decades: The renowned beverage brand is changing its taste
The long-standing beverage brand is updating its classic recipe and bringing lime to the forefront. Alongside the change in taste, the packaging will also undergo a facelift with a neon design and a new logo. The company is aiming for the heart of Generation Z | All the details
Coca-Cola just changed its font, so why do consumers feel threatened?
The soft drink giant recently decided to refresh its design with a font reminiscent of Marlboro, creating unnecessary friction and catching fire from consumers. A lesson for management on understanding the emotional side of the customer. 'The Human Algorithm', a new column.