Max Launches Hanukkah Benefits Hub With Discounted Family Show Tickets
Credit card company Max has launched a Hanukkah benefits hub offering discounted tickets to nationwide holiday shows starting at 25 NIS. Meanwhile, market data highlights the ongoing cost of holiday entertainment and travel paradoxes for Israeli families.
As Hanukkah approaches, credit card company Max has launched a dedicated holiday benefits hub on its website and mobile app, offering discounted tickets to dozens of shows, musicals, and family activities nationwide. Ticket prices start at 25 NIS, accessible through the company's "Pinuk" loyalty points system earned via monthly card usage.
Rafi Shauli, head of retail banking at Max, noted that the initiative aims to leverage the club's purchasing power to significantly lower family entertainment costs during the holiday season. Purchases can be made directly through digital channels subject to availability and terms of service.
The nationwide lineup features productions starting at 35 NIS, including theatrical adaptations and holiday specials. Major productions such as "Cinderella" start at 45 NIS, while the Bravo Circus performance is priced at 49 NIS, and the adventure musical "Dragon Guardians" sells for 59 NIS. Premium productions including "Magic Festival" are available at 68 NIS per ticket.
In the Tel Aviv and Jerusalem metropolitan areas, the selection features local theater events starting at 29 NIS, the rhythm performance "Mayumana DNA" at 39 NIS, and the "Winter Dreams" light display at the Jerusalem Botanical Gardens for 49 NIS. Additional highlights include tickets to major musicals at the Tel Aviv Performing Arts Center starting at 99 NIS.
Amid rising living costs, market data indicates that family entertainment during the holiday season remains a significant household expense, with ticket prices for major productions seeing incremental increases compared to previous years. Concurrently, culinary brands and retail chains are rolling out festive holiday collections featuring social enterprise partnerships.
Meanwhile, holiday travel trends highlight a distinct consumer paradox for Israeli vacationers. Despite festive winter atmospheres abroad, a weekend getaway at domestic resorts in Eilat or the Dead Sea often remains more expensive than a holiday trip to European destinations like Prague or Budapest, maintaining a wide pricing gap compared to Greek island getaways.
