Elite in the surprising connection of the summer: Golda and Tapuchips launch a new series
Two leading culinary brands are collaborating for the first time and launching a limited edition of cup desserts that combine ice cream, yogurt, and fresh mango with the salty twist everyone knows.
The Golda ice cream chain and the beloved snack brand Tapuchips from Elite (Strauss Group), two of the most popular brands identified with Israeli culinary culture, are meeting for the first time for an intriguing collaboration. Together, the two brands are launching a new limited-edition dessert series based on the perfect contrast between the creamy and sweet texture of Golda and the salty, crunchy twist of Tapuchips.
According to Strauss and Golda, the new dessert series was born out of a desire to innovate and offer an unexpected taste experience, combining fresh mango, fine American ice cream or tangy yogurt of choice, alongside the addition of crunchy Tapuchips that add a salty twist and a surprising texture.
Collaboration between Golda and Tapuchips (Photo: Idan HaCohen)
The Golda X Tapuchips summer cup desserts include:
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Mango Dubai — a tropical dessert combining fresh mango, a rich white chocolate-flavored cream, Golda's iconic pistachio-flavored cream, and crunchy Tapuchips pieces.
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Soft Cream Mango — fresh mango, American ice cream or yogurt of choice, crunchy Tapuchips pieces, white chocolate-flavored cream, and airy whipped cream.
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Soft Tapuchips — a celebration of textures for sweet-and-salty lovers. American ice cream or yogurt of choice, white chocolate and milk-flavored cream, and crunchy Tapuchips pieces.
Collaboration between Golda and Tapuchips (Photo: Idan HaCohen)
Adi Erez Avital, VP of Marketing at the Golda chain, stated:
«The connection with Tapuchips, a brand that is an inseparable part of Israeli hospitality and indulgence culture just like us, allowed us to take our summer cup category to the edge. The contrast created between the sweetness of the mango and the ice cream and the saltiness and crunchiness of the Tapuchips creates a surprising and interesting experience.»
Roni Levin, VP of Marketing for the Salty Snacks Division at Strauss, added:
«Tapuchips is a leading and beloved brand that continues to break the boundaries of the snack category and create new and surprising experiences for the Israeli consumer. The collaboration with Golda allows us to bring the crunch and saltiness identified with Tapuchips into the world of desserts, and create an intriguing combination of sweet and salty. This is another move that expresses our desire to innovate, surprise, and connect the brand to the moments of summer indulgence in a creative and unconventional way.»
