From Bar Refaeli to Kylie Jenner: The sparkling 2000s trend is conquering the web again
Gemstones on the face, gold-plated covers, and birthday cakes studded with crystals. After years of minimalism and clean makeup, Gen Z is saying goodbye to the understated style and bringing maximalism and kitsch back to center stage.
If you have recently come across a picture of Bar Refaeli with colorful gemstones glued to her face, know that it is not a mistake. This is one of the sparkling and prominent trends flooding social media, and it is taking the fashion world straight back to the early 2000s. The bedazzling trend is now getting a new life thanks to Gen Z, which is rediscovering crystals and colorful stones.
After years in which the "Clean girl look" style and quiet luxury tried to convince everyone that minimalism and beige colors were the height of sophistication, the desire to load up on color and glitter without apology has returned. The sparkling crystals are currently appearing on phone covers, shoes, clothes, body and face makeup, and even on food. Someone who gave the trend an extra push is Kylie Jenner, who celebrated her 29th birthday with a cake entirely studded with colorful gemstones.
The spread of the phenomenon gained significant momentum during the festival season and from there conquered the feeds on Instagram and TikTok. The great appeal of the trend lies in its simplicity: it is an accessible trend that does not require a wardrobe change or a large financial investment. All that is needed is a few sparkling stones, a little glue, and the creative freedom to go overboard.
The colorful and childish stones bring with them nostalgia and a playful spirit that was missing in the understated years of minimalism. Whether it is a fleeting summer romance that will fade with the arrival of autumn or a long-term comeback, it is clear that fashion does not always have to be understated. Sometimes it is allowed to simply be fun, excessive, and joyful.
