Trends

The official network hit parade reveals the five biggest hits that conquered the feed, from songs that sparked public outcry to surprise wedding performances.

Squishy toys have become one of the most prominent trends in the US market in 2026. Sales of these soft, flexible products reached approximately $297 million through June, marking a fourfold increase compared to the same period last year.

Every now and then an AI trend is born, usually it's mostly AI slop. But here we found something you can connect to. An AI content creator made a video where all the most recognizable memes from the golden age of the internet appear as characters around New York. Very quickly, copycats and sequel videos were born. How many of the memes do you recognize? It probably depends on your age and how much...

Gemstones on the face, gold-plated covers, and birthday cakes studded with crystals. After years of minimalism and clean makeup, Gen Z is saying goodbye to the understated style and bringing maximalism and kitsch back to center stage.

The "Birkin" bag from the luxury fashion house Hermes, which costs tens of thousands of dollars, is now getting a colorful rubber version that costs only a few dollars. Meet the "Jelly Birkin" – a handbag that adopts the recognizable look of the Birkin from Hermes. However, instead of luxury leather, the new version is made of a flexible material and rubber, and comes in striking colors.

The food industry is flooding the shelves with products that promise more protein, and the trend has already reached even donuts. How did it take over the nutritional discourse, and do we really need so much? Experts break down some myths and distinguish between a marketing trend and a healthy menu.

The 2000s are starting to sparkle again. This time it is one of the most recognizable trends of that era: Bedazzling. Crystals, glitter, and decorations are once again taking over clothes, bags, and accessories, turning even the simplest items into something hard to ignore. What was once associated with stars like Paris Hilton and Britney Spears is now returning to social media, as the new...

From the kitchen floor to the windows, women across the web have started turning the act of cleaning into a real operation: pouring quantities of water, adding a generous amount of detergent, scrubbing, rinsing, and rinsing again — until the whole house looks like it has been washed with a hose. These videos, which show the "before and after" moments and the foam being washed off the surfaces...

We have already understood that trends from the past do not really disappear — they just wait for the right moment to return to our lives. This time, it is the turn of the zigzag headband: that same hair accessory we all knew in the 90s and early 2000s, which is now making a surprising comeback.

The hottest item of the season is none other than the wide and loose t-shirt that is way too big for you. The secret lies in combining it with items that define the body, vintage prints, and accessories that balance the volume.

Hayon uploaded a video with the caption: 'When you finally grow up and understand the lyrics of the song,' which say: 'I ain't got no money, I ain't got no car to take you on a date.'