Lifestyle

Young footballer and model Noam Gershon has been chosen as the face of the international lifestyle brand BALR. The Fall-Winter 2026 collection is tailored to the gradual weather shifts in Israel.

Three weeks before October 7, Eli was born, whom her aunt, the late Sivan Alkabetz, did not get to meet. Now, after the family tragedy, the little girl has been chosen for modeling — and the family sees this as a choice for life and hope.

Media personality Adva Dadon shared family photos from their joint vacation on Instagram, but what drew the most attention was a luxury fashion item whose price reaches thousands of shekels.

Factory 54 is launching a dedicated space for the luxury Swedish perfume house Byredo to mark the release of its new fragrance, operating for a limited time ahead of the holiday season.

The 2000s are starting to sparkle again. This time it is one of the most recognizable trends of that era: Bedazzling. Crystals, glitter, and decorations are once again taking over clothes, bags, and accessories, turning even the simplest items into something hard to ignore. What was once associated with stars like Paris Hilton and Britney Spears is now returning to social media, as the new...

Elegance with a drop-waist at the chuppah, feathers on the dance floor, and a lace capri jumpsuit for the finale: Dana Shem-Tov was a fairytale bride in three looks by Tal Medina, with a Chanel-inspired twist. Soon we will see the behind-the-scenes of the wedding preparations in a special episode on the HOT channel.

Chen Toledano-Alfi founded the children's and youth brand LIVO, inspired by her daughter's recovery from complex heart surgery. Today, the brand is making its mark on the back-to-school market with a focus on style and innovation.

Carl Studio has launched a summer sale with discounts on a variety of men's fashion items, from shirts and pants to suits and blazers. These are the prices published as part of the sale.

Ahead of the new school year, the fashion chain Lee Cooper is launching a discount of about 50% on jeans models from the new summer collection, which will cost only 149.90 NIS in all branches until September 1st.

Forbidden Games from the Narcotics series arrives with peach, Bulgarian rose, and Madagascar vanilla for 1,020 shekels. Also this week: denim sandals by FitFlop, a keratin series by L'Oreal Professionnel, body mist by Banana Republic, and more.

We have already understood that trends from the past do not really disappear — they just wait for the right moment to return to our lives. This time, it is the turn of the zigzag headband: that same hair accessory we all knew in the 90s and early 2000s, which is now making a surprising comeback.

The fashion giant launched an 80-liter bag priced at $248. Despite mocking reactions, the company was prepared for the ridicule and explained the rationale: "Why pack just one outfit when you can pack them all?"

The L'Oréal Group is bringing the international brand to Ofer Ramat Aviv Mall for just five days for an experience that combines skincare and culinary arts, with free skin diagnostics, special benefits, and surprising designer avocado desserts.

Starring Sapir Avisaror: The photoshoot for the campaign of the new brand Liminal by Femina took place, revealing plans to expand in Israel and open 15 new branches with an investment of millions.

After recording a double-digit percentage jump in sales and becoming one of the most sought-after in Israel, the British street-luxe brand REPRESENT is opening its first dedicated independent space inside the FACTORY 54 store at BIG FASHION.

The Shira Hadasha chain, which until now operated only street-level branches, marks a significant milestone and launches its first-of-its-kind pop-up store at Ofer HaKanyon HaGadol in Petah Tikva.

The hottest item of the season is none other than the wide and loose t-shirt that is way too big for you. The secret lies in combining it with items that define the body, vintage prints, and accessories that balance the volume.

Odaya Azulai, who sparked a wave of rumors on TikTok, is set to take on a unique role with a well-known fashion brand, going far beyond a standard advertising campaign.

In less than a month, Israeli children will return to school, and it is a great time to update their wardrobe. To mark the occasion, the British fashion chain has launched a 'back to school' collection with a variety of children's pants at bargain prices.

The Japanese brand Uniqlo is launching a collection of hijabs intended for Muslim women. The company has released promotional photos, though details regarding pricing, fabrics, and availability remain undisclosed. The announcement has sparked a polarized reaction online, ranging from support to calls for a boycott.

Renowned chef Eyal Shani will be a special guest at the annual Bezalel Academy fashion show in Jerusalem. The final event will take place on the campus rooftop, showcasing graduate designs that explore pressing social issues.

After last year's success, the flagship event of the local fashion industry returns. Tel Aviv Fashion Week will take place in November at the Israel Canada complex, featuring 28 shows under the theme "Trailblazing Women".

The new Gali outlet store at Chutzot HaMifratz covers an area of approximately 200 square meters and is opening with an investment of one million shekels, offering a variety of international brands at fixed outlet prices.

The Costume Institute at the Metropolitan Museum of Art has announced a comprehensive exhibition dedicated to John Galliano. The display will cover both his influential career and the antisemitic remarks that led to his downfall.

The fashion designer launched a collection that makes us want to fly to Greece, at the online store Mosto we found a perfect bag for this and other items that make us happy in the heart.

Summer brings new challenges for your skin and hair. We've gathered the hottest season launches: from advanced sports protection to smart serums and anti-frizz solutions.

The JACK KUBA chain has launched the Summer Sale promotion on the 2026 summer collection for women and men. As part of the promotion, a 30% discount will be given on the first item and 40% on the second item, alongside additional promotions on selected beach items.

The Skims international website has discontinued shipping to Israel. Shoppers are now redirected to the local site, where prices are often 17%-60% higher, though the platform now offers free shipping and no additional VAT on orders over 75 dollars.

The international sports giant is launching a new training series in Israel featuring the country's leading stars, with prices ranging from 250 to 400 shekels.

Internet personality and TV host Corinne Gideon has unveiled a new campaign for the lingerie brand Triumph, focusing on authenticity and home comfort.