Terminal X Expands Private Label Portfolio with New Teen Fashion Brand
Israeli e-commerce platform Terminal X, controlled by Harel Wizel, has launched a new streetwear-inspired fashion brand called TEEN by TERMINAL X, targeting youth with accessible trends and rapid delivery.
Israeli fashion e-commerce platform Terminal X, controlled by prominent businessman Harel Wizel, is further expanding its private label portfolio with a strategic push into the youth market. The company announced the official rollout of a dedicated brand named TEEN by TERMINAL X, designed to bring contemporary fashion directly to younger wardrobes.
This strategic move aligns with Terminal X’s broader e-commerce strategy in the local market. Alongside offering more than 300 leading Israeli and international brands under one digital roof, the platform invests heavily in proprietary labels and unique fashion collaborations. The introduction of a dedicated youth brand directly addresses growing demand among teenagers for trendy, accessible apparel while strengthening the group's footprint in a fast-growing segment.
Streetwear Inspiration and Collection Details
From a design perspective, the debut collection of TEEN by TERMINAL X draws clear inspiration from international streetwear aesthetics. The lineup features highly sought-after pieces, including baggy trousers, sweatshirts, tops, matching sets, and staple basics tailored with relaxed, oversized silhouettes.
The collection places a special emphasis on texture combinations and layering, allowing shoppers to easily mix pieces into their existing wardrobes or build complete head-to-toe looks. The color palette relies on soft, neutral tones accented by fresh touches of pink and light blue, complemented by subtle prints for a modern, effortless finish. Consumers can order the entire collection directly through the Terminal X website, backed by the company's signature next-day home delivery service. The apparel is available in sizes ranging from XS-S to M-L, with trousers offered in sizes 30 to 38.
