Yellow
Found 5 recent publications
Yellow Chain Slashes Crunch Ice Cream Bar Price to Just One Shekel
Convenience chain Yellow has launched a major promotion, offering loyalty club members Crunch ice cream bars for just 1 NIS instead of 17 NIS until October 2026.
Yellow Sells Over 250,000 Hot Dogs at 5 NIS in Surprising Consumer Trend
The Yellow convenience store chain sold over 250,000 hot dogs priced at 5 NIS, generating massive consumer engagement, social media buzz, and loyalty club growth for Paz.
Paz freezes Bitcoin purchases at Yellow following cyber incident at Bits of Gold
The Paz Group has suspended the option to purchase Bitcoin via the Yellow app in partnership with Bits of Gold. The move follows a cyber incident involving software provider Meta Base.
Breaking the fast-food market: a meal for only 5 shekels
The Yellow chain is launching a new nationwide initiative: customers paying via the app can purchase a hot dog for only 5 shekels, with a limit of 2 portions per day. The move comes against the backdrop of rising fast-food prices.
Revolution in the Yellow App: How to Convert Accumulated Funds into Bitcoin
The Paz Group is launching a collaboration with Bits of Gold, allowing customers over 18 to open a crypto account directly via the Yellow app and use accumulated rewards to purchase Bitcoin.