Revolution in the Yellow App: How to Convert Accumulated Funds into Bitcoin

The Yellow app from the Paz Group, serving approximately 1.8 million customers, is expanding its redemption options by launching a collaboration with Bits of Gold, an Israeli regulated platform for digital currency trading and financial services.

As part of this joint initiative, users over the age of 18 will be able to open a Bits of Gold account within minutes directly from the Yellow app and convert their accumulated funds into a coupon code for purchasing Bitcoin.

Bitcoin purchases will be executed through Bits of Gold, which operates under the license and supervision of the Capital Markets Authority. Assets will be held in the company's regulated custody service, a "managed cold wallet" that provides an advanced security layer. The entire process is conducted in Hebrew through a simple, accessible interface, making it easy for first-time buyers to participate securely. This move is intended to broaden public access to the crypto world in Israel.

Yuval Roash, co-founder and CEO of Bits of Gold, stated:

"From our first day, we have been simplifying digital currency trading. We believe that the adoption of digital assets comes through services people already know and use daily, which is why we built Bits of Gold Connect. The connection with Yellow makes purchasing Bitcoin simpler and more accessible, allowing more Israelis to take their first step into the crypto world through a regulated Israeli company."

Ariel Orzel, CEO of Paz Digital and CMO of the Paz Group, added:

"The connection between Bits of Gold and the Yellow app creates additional value for our customers. The Yellow app accompanies users in various daily activities, such as refueling, EV charging, and shopping. Now, thanks to the connection with Bits of Gold, Yellow customers can enjoy convenient, secure, and regulated access to the crypto world, bridging daily life with financial innovation."