Tiv Taam Invests 6 Million Shekels in New Rishon LeZion Branch

The Tiv Taam chain continues its expansion, opening a new branch this week in western Rishon LeZion. Located in the Protea shopping and entertainment complex at 13 Achi Dakar Street, this marks the chain's second branch in the city.

The new facility covers approximately 400 square meters and represents an investment of about 6 million shekels. The branch features all of the chain's signature service departments, including a professional butcher shop, a fresh fish counter, a cheese and sausage deli, and a wide selection of unique products from Israel and abroad.

Additionally, the store offers a variety of ready-to-consume solutions, such as pre-cut fruits, cheese and meat platters, and items for beach outings. The branch will remain open on Fridays, Saturdays, and holidays, ensuring convenience for customers throughout the week.

Situated in the developing Protea complex, the branch is expected to become a central hub for local residents and beachgoers, supported by accessible municipal parking.

To mark the opening, the chain is launching a marketing campaign with a budget of approximately half a million shekels, featuring outdoor advertising and local promotional activities. The campaign, titled "A new Tiv Taam in Rishon LeZion," will utilize a series of creative puns.

Hagai Shalom, CEO and owner of the Tiv Taam Group, stated:

"Tiv Taam continues to expand its operations in key demand hubs and strengthen its position as a leading non-kosher food chain. Rishon LeZion is one of Israel's most central and developing cities, and the west of the city has become an increasingly attractive area for living, entertainment, and leisure."

He emphasized that the new branch combines the chain's core strengths—professional service, culinary variety, and innovative solutions—to meet the needs of local residents and visitors alike.

Throughout the first month, the branch will offer exclusive promotions on chicken, cheese, groceries, and household goods. Furthermore, TivClub members and new sign-ups will receive a complimentary reusable shopping bag with purchases over 199 NIS. Membership is free and provides access to exclusive coupons, personalized benefits, and a 3% cashback on every purchase.