Gitam Advertising Group Acquires Digital Marketing Firm Maven
Gitam advertising group has acquired full ownership of digital marketing and technology firm Maven. The strategic acquisition aims to expand Gitam's digital, AI, and data-driven capabilities, with Maven's founders joining senior management.
The Gitam advertising and media group, led by CEO Ido Har-Tov, announced the acquisition of full ownership in Maven, a company specializing in digital advertising, creative strategy, technology, and data-driven marketing solutions.
This acquisition marks a significant milestone in Gitam's growth strategy, expanding its capabilities in digital domains, artificial intelligence, and innovation. The move strengthens the synergy between strategy, creative, media, and technology, allowing the group to offer advanced solutions across the entire customer journey.
Founded in 2018 by Yuval Manny, Gal Shapira, and Dor Million, Maven employs dozens of professionals and serves over a hundred clients. The company operates in digital strategy, creative, social media management, performance marketing, branding, UI/UX, web development, eCommerce platforms, SEO, AI-driven search optimization, and marketing automation.
Following the transaction, Maven will operate as an independent subsidiary under the Gitam Group, with a gradual integration of its capabilities. The three founders will assume senior management roles, and all employees will transition to Gitam's offices by January 2027.
Ido Har-Tov, Managing Partner and CEO of Gitam Group, stated: "The acquisition of Maven is a major strategic step in our growth and a leap forward in digital, technology, and AI capabilities. Combining creative, data, and advanced development is essential for leading the industry."
Yuval Manny, CEO of Maven, added: "Digital is no longer a complementary channel but a core pillar of growth. Joining Gitam allows us to bring our expertise into one of Israel's leading advertising agencies, building a stronger digital framework for clients."
