Starting at 4,067 shekels: New Google smartphones have landed in Israel

After announcing last week its entry into the field of mobile brand imports with the launch of the Blackview brand with an investment of 10 million shekels, Electra Retail, part of the Electra Consumer Products group, announces the expansion of its operations into the premium device category with the import, distribution, and marketing of Google devices.

The company is launching today, Sunday, the new Google Pixel 11 phone series, which will be sold with a two-year manufacturer's warranty. Among other things, the company will also sell the Google TV streamer and Google NEST security products. Yonatan Ofek, who has 14 years of experience in the mobile market in Israel, has been appointed as the company's brand manager in Israel.

These are the four models that will be launched in the group's chains and on leading e-commerce sites:

1. Google Pixel 11 Pro 512GB: consumer price — 4,799 shekels (price in Eilat — 4,067 shekels).

2. Google Pixel 11 Pro 1TB: consumer price — 5,449 shekels (price in Eilat — 4,618 shekels).

3. Google Pixel 11 Pro XL 256GB: consumer price — 4,899 shekels (price in Eilat — 4,152 shekels).

4. Google Pixel 11 Pro XL 512GB: consumer price — 5,399 shekels (price in Eilat — 4,575 shekels).

Liron Katz, VP of Business Development at Electra Retail, stated:

"The mobile market in Israel has been controlled for years by a limited number of brands. The current move will allow the Israeli consumer to enjoy another option in the premium category, with a variety of models, large storage capacities, and a two-year warranty. The addition of the Pixel 11 series is part of our expansion of operations as an importer and distributor of technology brands in Israel, from the import and logistics stage to marketing, sales, and service."