Smartphones

Mahsanei HaShuk offers discounted iPhone 18 Pro and Pro Max models at its Eilat branch, undercutting major supermarket chains but requiring an eSIM-only setup and a local purchase condition.

Zap analysis shows Israelis use Eilat's VAT exemption to upgrade purchases rather than save, eyeing premium models and brands that cost 16% more on average.

Yochananoff supermarket chain expands iPhone 18 Pro Max sales to dozens of branches nationwide, pricing the 256GB device at 5,250 shekels amid fierce retail competition.

Sales for the new iPhone 18 devices begin in Israeli stores tomorrow following higher-than-expected pre-sale demand, while the foldable iPhone Duo is scheduled for later in October.

iDigital has launched an aggressive trade-in offer for the iPhone 18 Pro in Israel, dropping prices to 2,799 NIS alongside surging pre-orders nationwide.

OpenAI has secretly acquired smartphone camera AI startup Glass Imaging in a deal valued at over $300 million. Founded by former Apple engineers, the company develops neural technology to elevate mobile photography to DSLR quality.

Pre-sales for the iPhone 18 Pro and Pro Max launched in Israel to record-breaking demand, with top models selling out within minutes at major retail chains despite the holiday timing.

In Israel, children are getting their first mobile phone as early as age 6-7, the youngest in the world, according to the "Attention Revolution" movement, which is expanding its activities this year to dozens of schools, communities, and kibbutzim, promoting parental agreements to delay the purchase. In the background: a massive settlement by Meta in the US to restrict minors on social networks...

Electra Retail has announced the import and distribution of the Pixel 11 series, Google TV, and Nest home security products in Israel. The devices will come with a two-year manufacturer's warranty.

Electra Retail is launching the new Google Pixel 11 phone series. Concurrently, the company announces that it will also sell the Google TV streamer and Google NEST security products. These are the prices for the technology giant's mobile devices.

The price reduction of the iPhone 17 series ahead of the next generation is clearly felt in the market: within a few days, a 360% jump in device sales was recorded on Wolt, with most purchases focusing on the more expensive models.

Apple is preparing for one of the most dramatic moves in its history in the mobile market, with its expected entry into the foldable smartphone category. According to a report by Mark Gurman from Bloomberg, the tech giant will unveil the iPhone Ultra at its annual announcement event — the company's first foldable flagship device. This is a completely new design category in Cupertino since the...

Ahead of the back-to-school season, Pelephone is launching a massive promotion, offering discounts and gifts on smartphones, tablets, and accessories. The promotion runs until the end of August.

Is Apple preparing to alter the equality policy between its flagship devices? Despite industry expectations of identical camera arrays, leaker Ice Universe claims the iPhone 18 Pro Max will receive exclusive upgrades.

Apple's bill of materials is expected to jump by approximately 38% compared to the previous generation. The main driver behind this price hike is the sharp rise in memory and storage costs. The company now faces a choice between absorbing the costs or passing them on to consumers.

According to reports, Apple will not launch the iPhone 18 until the spring of 2027, which will make the iPhone 17 the standard flagship model to remain at the top for the longest time in the company's history.

According to a new report, Apple is considering raising prices for the iPhone 17 series in the US as early as August 10 — even before the launch of the iPhone 18 Pro next month. At this stage, there is no indication that the move will affect iPhone prices in other countries.

The Partner Group has launched a special back-to-school campaign, offering refurbished iPhone and Galaxy devices at discounted prices alongside a trade-in program for cash refunds.

Students are obsessed with smartphones: 18% of them testify that they often forget to perform tasks because they were busy with it. 22% of teenagers say they are immersed in their phone even while spending time with friends. The ORT network identifies damage to attention and mental health and is launching a program with students and teachers to reduce phone usage.

Ahead of the September launch event, the market estimates that Apple will raise prices for iPhones and watches as well. At the same time, the Pro model is expected to receive a new camera, a smaller Dynamic Island, and a new modem, but what intrigues Apple fans is the question of when the event will happen, and there seems to be an answer.

If you own a Samsung Galaxy device, you are likely well acquainted with the Edge Panel. This side panel is one of the most useful tools in the company's interface, allowing quick access to applications, contacts, or the weather with a simple swipe of a finger. However, recently, many users have discovered that this convenient feature has simply stopped responding to their gestures, and the reason...

The new Apple Upgrade program in the US allows renting an iPhone for a monthly fee with an annual upgrade option. While it seems tempting, comparing it to the resale value of a used device and the option to purchase it at the end of the term reveals a more complex financial picture.

A comprehensive study reveals that 45% of citizens pay monthly in app stores, while the purchasing market is undergoing a fundamental shift from one-time transactions to recurring monthly subscriptions.

In about 70% of kindergartens and early childhood settings in Israel, the teacher's smartphone, a tablet, or a computer is used at least once or twice a week. In kindergartens for ages 5–6, this figure jumps to 88.9%.