Noa Kirel and Maya Kay Present New Adidas Collection at Accessible Prices
The international sports giant is launching a new training series in Israel featuring the country's leading stars, with prices ranging from 250 to 400 shekels.
Adidas, the German giant of sports footwear, apparel, and equipment, remains the second-largest sports company in the world. Adidas Israel, the local arm of the global brand, operates under the leadership of CEO Yair Bel. In the coming days, the company will launch a new collection in collaboration with its brand partners: Noa Kirel, Maya Kay, Danit Greenberg, Dana Zarmon, and Liran Kohener.
The collection will be available for purchase starting July 24, 2026, at brand stores, the official website, the Adidas app, and selected retailers nationwide. Prices for the items will range from 250 to 400 shekels.
Adidas is launching Originals Sport. This new collection combines the brand's iconic street fashion with advanced training technologies, designed to meet the growing demand for sportswear that balances personal expression with high performance.
This marks the first time Adidas has produced a sports collection featuring a fashion-forward logo. The range includes sports bras, leggings, tank tops, jumpsuits, and layering pieces, allowing for versatile styling from gym workouts to fashionable daily wear.
The upcoming launch signifies another step in blurring the lines between fitness and everyday fashion. The combination of Adidas' advanced technological capabilities and the personal style of these leading Israeli presenters is expected to make Originals Sport one of the season's most prominent trends.
