Adidas

Nike has dropped from the S&P 100 index after 18 years amid falling sales, increased production costs, and high-profile athlete departures like Kylian Mbappe.

Adidas apologized after pro-Palestinian activists and actor Javier Bardem called for a boycott over a campaign featuring Shalev Biton, a disabled former IDF soldier.

Shlev Biton, who was wounded five years ago by anti-tank fire on the Gaza border and had his leg amputated, is at the center of a storm after becoming the face of a service operated by the company for those who need only one shoe. His picture is being circulated on social media, alongside hashtags and posts against the sports giant that have reached millions of views: "Ignoring children with...

After over a decade in senior management roles in retail and consumer goods, the person previously chosen as Israel's Marketer of the Year joins the sports giant to lead its marketing strategy.

The international sports brand is breaking the traditional model and launching a special service that allows purchasing a single shoe, a move that could completely change the entire footwear industry.

The international sports brand Adidas launched its new fashion collection in Israel at a particularly festive event, to which the best content creators and the hottest names in the local scene flocked to get a first look.

Shoppers at Osher Ad branches were surprised to find dedicated Adidas sale areas featuring dozens of models at prices significantly lower than those on the brand's official website.

The international sports giant is launching a new training series in Israel featuring the country's leading stars, with prices ranging from 250 to 400 shekels.