The beloved snack returns after years: Elite launches a nostalgic comeback
Elite, part of the Strauss Group, announced the return of "Tov Ta'am" wafers in a limited edition. The product returns with the familiar packaging in a new design that includes 4 inner packs, while maintaining the original taste and featuring characteristics suitable for different audiences.
After years of being absent from the shelves, the "Tov Ta'am" wafers by Elite, part of the Strauss Group, are making a comeback. The company announced that the product is returning in a limited edition, arriving in new packaging that includes 4 branded inner packs, designed to maintain the product's freshness and adapt it to a variety of consumption moments.
"Tov Ta'am" wafers are remembered by consumers for the combination of a crispy wafer and chocolate-flavored cream. According to Strauss, the product returns with the same familiar and beloved taste, suitable for a wide range of consumers as it is parve, Vegan Friendly, and holds the Badatz Eda HaChareidit kosher certification.
Maya Schneider, Marketing Manager of the Confectionery Division at Strauss, stated: "There are products that leave a taste for more even long after they are taken off the shelf. "Tov Ta'am" wafers are exactly that. We are happy to bring them back in a limited edition for the consumers who have missed them, while maintaining the familiar and beloved taste and in new packaging that is suitable for different occasions – at home or on the go."
The product will be marketed in a 360-gram package. Regarding consumer information, it is marked as parve and holds the Badatz Eda HaChareidit kosher certification. According to the allergen labeling, the product contains wheat (gluten), almond, and soy, and may contain gluten from other sources (rye and barley), milk, peanuts, hazelnuts, pecans, eggs, and sesame.
