Elite

Elite Turkish Coffee faces fresh competition as comedy trio Ma Kashur and café chain Aroma, partnering with Idan Amedi, launch new black coffee brands to challenge its six-decade market dominance.

Strauss Group's Elite brand launches MUST+, its first sugar-free chewing gum series enriched with vitamins B6, B12, and C, featuring cherry and citrus flavors.

Israel's food market sees a surge of new product launches, including high-protein yogurts, single-origin Turkish coffee, high-ABV beers, and specialized air fryer foods.

Strauss Group's Elite brand announced the return of its nostalgic Jelly Berachot candies to shelves in Israel, alongside a limited edition of Tov Ta'am chocolate wafers.

Ahead of Breast Cancer Awareness Month, the "Pesek Zman" bar returns for the fourth consecutive year in special packaging as part of a collaboration with the "One in Nine" association. The packaging features a QR code leading to information on early detection and a personal risk assessment questionnaire.

The leading candy brand with no added sugar, MUST, from Elite and Strauss, is launching two new flavors simultaneously, promising to bring surprising combinations and an especially velvety texture to consumers in Israel.

First publication: Zion Baruch, Shalom Michaelshvili, and Asi Israelof are currently in Italy, where they will celebrate this evening ahead of the wedding of their good friend Omer Adam and his fiancée Sasha Israelovich. While they are overseas, their next business move in Israel has been revealed.

Uncertainty arouses curiosity, heightens anticipation, and creates ideal content for social media. This is how major brands turn a simple purchase into an exciting event, but what happens when the surprise turns into disappointment?

Elite, part of the Strauss Group, announced the return of "Tov Ta'am" wafers in a limited edition. The product returns with the familiar packaging in a new design that includes 4 inner packs, while maintaining the original taste and featuring characteristics suitable for different audiences.

Elite from the Strauss Group is bringing back the classic Tov Ta'am brand to the shelves, this time in a surprising new format of coated wafers, alongside other limited editions that connect two nostalgic snacks.

From Gadi Eisenkot to the Likud, the entire political system is trying to speak the "knitted" language ahead of the upcoming elections. Instead of seeing the fragmentation of votes as a weakness, it should be understood that this is a sector that feels a fateful responsibility for the future of the country and is willing to pay the price. Religious Zionism has fulfilled its historical destiny, and...

Elite has introduced a limited-edition 'Ta'amei X' chocolate bar featuring peanut butter, pretzels, and popping candy, alongside a new watermelon-flavored 'MUST Crunch' sugar-free chewing gum.