Likud claims AI involvement - Yeshar! party responds: "Everything is real"

Eizenkot's party rejected Likud's demand to remove the jingle video, claiming it is composed of real footage only. According to them, artificial intelligence was used to write the jingle - and its use was explicitly noted.

MaarivAuthor: Anna Barsky
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Likud claims AI involvement - Yeshar! party responds: "Everything is real"
Photo: Maariv / הפריימריז בליכוד | צילום: מארק ישראל סלם

The Yeshar! party with Eizenkot rejected today, Tuesday, Likud's demand to remove the party's jingle video, determining that the video is composed of real footage and does not violate the election law.

In a response letter sent to Adv. Ilan Bombach, through attorneys Uri Haberman and Adi Marinberg, the party clarifies that the claim regarding the violation of the labeling obligation for the use of artificial intelligence is based on a false premise. The letter explained that the jingle accompanying the video was indeed written using artificial intelligence and this was explicitly noted, but the video itself is composed entirely of real and authentic materials of events, publications, and existing videos.

In the Yeshar! party with Eizenkot they stated:

"There is not a single frame in the video that was created by AI - the terror, the disasters, the protests against the draft, and the Likud members suspected of criminal offenses - all describe reality as it is. Likud's attempt to turn the question of labeling into a pretext for removing the video is another attempt to harm legitimate political criticism. Political criticism, even when it is sharp, is at the core of political freedom of speech."

In the response letter, it was emphasized that the video was published on accounts identified with the party and includes a disclaimer at the end, alongside clear critical messages such as the statement "Likud is a disaster." The party added that it is particularly jarring that Likud chooses to deal with this immediately after finishing its primaries, in which five ministers who served in the cabinet on October 7 were included in the list, and only two women in the first two tens.

As recalled, on July 26, it was published in "Maariv" regarding the entry into force of a new law initiated by the Central Elections Committee for the Knesset, which requires clearly and prominently labeling election propaganda that includes visual or audio content created, in whole or in part, using artificial intelligence or edited by digital means in a way that significantly changed it. According to the rules set by the chairman of the Central Elections Committee, Judge Noam Sohlberg, the labeling can appear in writing, through a designated graphic symbol, or by voice, and the responsibility for meeting the requirements is placed on the advertiser.

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