The beloved chain expands: 3 new branches in the center, one million shekels invested
To mark 20 years of operation, the Mexicana group is expanding its presence in Israel and opening branches in Rishon LeZion, Kfar Saba, and Netanya. The move includes a kosher branch at the Azrieli Rishonim mall, a designed food truck, and a flight promotion to Mexico.
The "Mexicana" restaurant group continues its expansion momentum across the country and announces the opening of three new branches in Rishon LeZion, Kfar Saba, and Netanya. These branches join the group's six existing locations and the veteran flagship restaurant in Tel Aviv on Bograshov Street.
The first branch in the current round was recently opened in the food court of the Azrieli Rishonim mall. It is a kosher branch established in partnership with franchisees with an investment of about one million shekels. For the first time in the chain, the branch presents an "assembly line" model that operates in front of customers, similar to successful international chains like Chipotle. This line allows for the personal assembly of burrito, taco, or bowl dishes, alongside the familiar menu.
Next week, the group will launch another kosher branch on Ta'as Street in Kfar Saba. This branch will operate in an interesting format of a permanent food truck accompanied by a seating area designed in the atmosphere of Mexican streets, and will offer extensive delivery service to the Sharon region. Later, the chain will open another branch in a new entertainment complex on the Coastal Road in the Netanya area.
Mexicana. Kfar Saba
The expansion move is taking place concurrently with the brand's 20th anniversary. To mark the celebrations, the chain is offering dedicated promotions and holding summer activities in collaboration with 'Sprite' and the Mexican Embassy, during which customers will be able to participate in a raffle and win a couple's vacation in Mexico.
