2 Million Shekel Investment: Eldan Launches New Flagship Branch
The leading car company is upgrading its entire network with an investment of approximately 2 million shekels, introducing a new design language across its 15 branches nationwide, starting with the new Ashdod location.
Eldan, one of the leading leasing and car rental companies in the economy, has launched its new flagship branch in Ashdod with an investment of approximately 2 million shekels. The initiative aims to adopt a unified design language that will be reflected across the company's 15 branches nationwide. The branch was designed according to Eldan's new aesthetic, which is evident in both the exterior facade and the interior space.
The new facade combines a prominent blue structure bearing the Eldan logo with aluminum cladding finished to simulate natural wood. The branch is divided into two main complexes. The first is the service center, which centralizes the company's car rental, private leasing, and operational leasing activities under one roof, allowing customers to access the full range of Eldan services in one location.
The second complex is the car sales lot, which offers over 100 new and used vehicles. Within this framework, customers can select a vehicle and drive away on the same day.
"The move is part of Eldan's continued investment in the renewal of the network, which will reflect the brand's values and raise the standard of our sales lots and service to a level not seen in Israel," stated Avishai Levi, co-CEO at Eldan.
Zeev Barzilai, Eldan's marketing manager, added:
"The combination of wood tones and aluminum expresses the way Eldan sees itself: a company that continues to renew itself without losing its identity."
Following the launch of the flagship branch in Ashdod, the new design language will be gradually implemented in the Rishon LeZion and Hod HaSharon branches, with subsequent rollout across all of the company's branches nationwide.
