Eden Ben Zaken and Trump's ex-wife launch a surprising collaboration
Months after signing a multi-million dollar partnership, Israeli singer Eden Ben Zaken and Marla Maples Trump have launched 'Mashmaut Wellness,' a digital platform focused on fitness and healthy living. The app provides personalized training, nutrition, and mental resilience programs.
Several months after signing a multi-million dollar partnership agreement, Israeli singer Eden Ben Zaken and Marla Maples Trump, the ex-wife of the US President, have launched 'Mashmaut Wellness' – a digital platform dedicated to fitness and a healthy lifestyle. The app offers personalized programs in training, nutrition, and mental resilience. Alongside them, businessman Niv Yaakobi, one of the venture's founders, serves as chairman of 'Mashmaut Wellness' and president of the 'Arutz HaMashmaut' group.
A team of fitness, nutrition, and health professionals was recruited for the project. Among them are Lisa Halabi, a nutritionist at Ichilov Hospital and a four-time Israeli weightlifting champion, and Vaughn Archer, the well-known personal trainer for the Trump family.
'We will help you achieve the result you always wanted,' the official website states.
The platform offers a comprehensive package of personalized nutrition menus, training plans, and ongoing support. Currently, two tracks are available:
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Regular: includes a personalized nutrition menu and training plan, a smart app for real-time guidance, mental reinforcement from Marla Maples-Trump and top experts, plus meditation and mindfulness sessions.
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Premium: includes all regular benefits, plus a monthly Zoom meeting with a nutrition and fitness expert and ongoing support via WhatsApp.
The mental aspect is led by Maples, who combines her years of experience in mindfulness and wellness to provide users with tools for perseverance and habit change. The launch price starts at 199 shekels for the first month.
The connection between Ben Zaken and Maples was initiated by Yaakobi after he invited the singer to perform for Pastor Paula White, Donald Trump's spiritual advisor, during her visit to Israel. The meeting led to a deepened relationship and, subsequently, the business partnership. Ahead of the launch, Ben Zaken flew to Palm Beach, Florida, to film the campaign alongside Maples.
