Bituach Yashir Rewards AI-Driven Insurance Customers with 200 Shekels Gift Card
Bituach Yashir is offering a 200 shekels gift card to customers joining comprehensive car insurance via AI engines like ChatGPT and Gemini, following a successful Q2 2026 with 117 million shekels in profit.
The insurance world is undergoing a digital revolution, and Bituach Yashir is launching a first-of-its-kind move in the Israeli market: the company is offering a 200 shekels benefit via a DREAM CARD gift card to customers who arrive at the website through leading artificial intelligence engines (ChatGPT, Gemini, Copilot, Claude, and Perplexity) and join comprehensive car insurance.
Bituach Yashir recognizes that the consumer journey is changing completely and no longer begins solely with traditional search engines. To this end, the company has developed a technological capability that identifies the identity of arrival from AI tools and guides the customer through a customized digital process to receive the benefit.
Merav Klipper-Pertz, VP of Marketing at Bituach Yashir, explained that the world of search is undergoing its most significant change since the advent of traditional search engines, allowing the company to meet customers precisely at the decision-making point.
This consumer and technological breakthrough comes at the height of an exceptionally successful period for the company. Bituach Yashir concluded the second quarter of 2026 with record results and an impressive surge in profitability, as total profit stood at 117 million shekels, a growth of about 16% compared to the corresponding quarter last year.
