Bituach Yashir

Asaf Eldar, head of the banking division at Israel Discount Bank, has resigned to become CEO of Bituach Yashir. His departure is part of a broader wave of senior executive exits amid increasing fintech competition in Israel's financial sector.

Bituach Yashir is offering a 200 shekels gift card to customers joining comprehensive car insurance via AI engines like ChatGPT and Gemini, following a successful Q2 2026 with 117 million shekels in profit.