Parallel Import

Retail chain Osher Ad has launched parallel imports of the iPhone 18 Pro 256GB at ten branches across Israel for 4,490 NIS, undercutting major competitors like KSP and Go Mobile.

The Israel Competition Authority penalized Originals, the official Rockport importer, over 3 million NIS for actions harming personal imports, marking a renewed regulatory crackdown.

Rami Levy's retail chain has launched the Dreame X50 Ultra Complete robotic vacuum cleaner via parallel import at a competitive market price of 2,550 shekels.

Olam Ha-Kolnoa ve-Ha-Hashmal launches parallel imports of Kenwood and De'Longhi appliances, offering price cuts of up to 41% across 28 models.

In recent months, the Competition Authority has increased proactive inspections against official importers as part of a struggle to reduce harm to parallel imports. The move is based on an amendment to the law that came into effect about three years ago. At this stage, in the absence of data, it is unclear whether the enforcement is actually affecting price reductions.

Parallel import is an effective tool for reducing the cost of living, but buyers of Dreame X60 ULTRA robots at "Osher Ad" discovered at home that the device could not be activated. After customers received a refund, it turned out that the solution would cost the parallel importer 80,000 shekels.

The 'Olam HaKolnoa VeHaHashmal' chain is launching a parallel import line of Bosch appliances, offering the same quality and one-year warranty at significantly lower prices.

Global Spirit, the official importer of Finlandia vodka, has filed a lawsuit against distributor M. Almog Marketing. The plaintiff alleges that the defendant is illegally applying branding stickers to parallel-imported bottles.