Osher Ad Disrupts Market with iPhone 18 Pro Parallel Imports at 4,490 NIS
Retail chain Osher Ad has launched parallel imports of the iPhone 18 Pro 256GB at ten branches across Israel for 4,490 NIS, undercutting major competitors like KSP and Go Mobile.
Osher Ad Disrupts Market with iPhone 18 Pro Parallel Imports
Sales of the new iPhone 18 Pro models officially launched in Israel and worldwide, with standard market prices ranging between 5,029 and 5,699 NIS. Following this global rollout, the Osher Ad retail chain announced that the iPhone 18 Pro with a 256GB storage capacity has arrived at ten of its branches, undercutting competitors through parallel imports.
Osher Ad is offering the device for 4,490 NIS, significantly undercutting traditional market rates. By comparison, the lowest price for this model at KSP stands at 5,029 NIS—making Osher Ad's offering 539 NIS cheaper—while Go Mobile lists the device at 5,099 NIS, a difference of 609 NIS. However, consumers planning a trip to Eilat will still find lower VAT-free pricing, with KSP Eilat offering the model at 4,262 NIS and Go Mobile at 4,369 NIS.
Availability and Previous Parallel Import Trends
The discounted devices are currently available exclusively at ten Osher Ad branches located in Beer-Sheva, Hadera, Kannot, Netanya, Afula, Petah Tikva, Kiryat Ono, Kiryat Bialik, Rishon LeZion, and Talpiot. According to the company, thousands of units are already stocked and available for purchase.
"Osher Ad continues to leverage parallel imports to break market pricing, replicating its strategy from last year when it introduced discounted Apple devices just ahead of the holiday season." - Retail Industry Analyst
Last year, Osher Ad entered the parallel import market for Apple devices in November, offering aggressive pricing such as 2,999 NIS for the base iPhone 17 and 4,490 NIS for the iPhone 17 Pro. Unlike previous launches, Apple released only the Pro and Pro Max variants initially this year, setting the current entry price floor at 4,490 NIS. Following Osher Ad's entry last year, other major chains including Rami Levi and Victory joined the parallel import space, driving down prices across the sector.
Technical Upgrades in the iPhone 18 Pro
The iPhone 18 Pro arrives equipped with the new A20 Pro processor, delivering enhanced performance and extended battery life compared to previous iterations. Furthermore, the device features Apple's most advanced camera system to date, highlighted by the introduction of a dynamic aperture.
