Packaging

Ahead of the Tishrei holiday season, Coca-Cola Israel is expanding its product range by introducing new six-packs featuring 1.75-liter and 2-liter bottles.

The world already understands that the problem is not just the price, but the consumer's ability to understand what they are getting in return. Manufacturers, for their part, identify a growing demand for smaller packages, and in the middle is the consumer, who continues to buy mainly based on price, brand, and memory.