Novig

Sydney Sweeney's provocative Novig ad sparks a major corporate response from Powerade with a Times Square campaign, alongside a viral AI parody by Australian host Kyle Sandilands.

Sydney Sweeney sparked fresh debate by posing nude for sports betting platform Novig, following criticism from female athletes over her previous controversial campaign.

Actress Sydney Sweeney's controversial Novig ad campaign helped drive the sports betting platform's valuation to $2 billion, delivering massive financial gains despite widespread athlete backlash.

Former SNL cast member Chloe Fineman has released a viral parody of Sydney Sweeney's controversial Novig sports commercial, mocking the campaign's focus on sexuality.