Mccann

L'Oreal Israel renewed its partnership with McCann Tel Aviv for three years with a 100 million shekel budget, focusing on data, technology, and brand expansion.

Oren Frank, one of the most prominent figures in the Israeli advertising industry and founder of Talkspace, passed away this morning after a battle with a serious illness. He began his career at McCann in 1997 and was later appointed CEO of the agency alongside Shira Margalit. His wife Roni wrote in a tribute: "He wanted to do something significant and important in his life."

This summer, the credit card market saw intense competition between Fly Card, FlyAway, and SkyMAX. The situation drew attention as McCann Tel Aviv began handling advertising for two competing brands simultaneously.