Advertising Agencies and Brand Competition: Why McCann Works with Two Rivals
This summer, the credit card market saw intense competition between Fly Card, FlyAway, and SkyMAX. The situation drew attention as McCann Tel Aviv began handling advertising for two competing brands simultaneously.
Advertising
The battle between credit card clubs in the aviation sector dominated commercial breaks this summer, featuring two main players: Fly Card, belonging to the El Al Frequent Flyer program (with Isracard), and FlyAway, the new card from CAL in collaboration with Issta. A third player, SkyMAX from the MAX company, also stood out.
Initially, the division was clear: Fly Card was handled by the Peach agency (Gitam), FlyAway by Munch, and SkyMAX (along with Max Travel) by McCann Tel Aviv.
However, a new Fly Card advertisement recently appeared without an agency credit. It was handled by McCann Tel Aviv, the agency for El Al. Consequently, McCann is now working with two competitors who are vying for the same market share.
El Al stated that they work with several agencies and are considering consolidating activities, but declined to comment on McCann working with a competitor. MAX and Peach also declined to comment.
McCann Tel Aviv responded: "McCann provides services to many brands in accordance with strict procedures for separating teams, information, and work processes, as is customary in the industry. Each client enjoys a dedicated and independent team, and the competition between the brands on screen testifies to our commitment to the success of each."
Tourism
Nine years after its last renovation, the David InterContinental Tel Aviv hotel is re-launching its Premium Terrace rooms (floors 5-10). The 105 rooms (28-30 sq. m. plus 12 sq. m. balconies) represent a 40 million shekel investment. The design is inspired by the "Hygge" concept, emphasizing comfort and balance.
Exhibition
An exhibition by international artist Noma Bar is opening at the Tel Aviv Museum of Art, featuring a Smart vehicle from Mercedes-Benz transformed into "The Social Mirror." Galit Miller of Colmobil noted that the collaboration reflects a shared vision of creative thinking and innovation.
Fashion
Israel Canada Tel Aviv Fashion Week returns in November at the Carminitsky 7 complex. The event will host 28 fashion shows, with a central theme honoring trailblazing women.
Commemoration in Academia
A gala was held at Reichman University to fund a new building in memory of Liam Schram, who was murdered on October 7. Schram founded the Splash Project, and the proceeds will support a venture capital fund for young entrepreneurs.
New Appointments
Lawrence Moalem will lead FAW Trucks' entry into Israel. Bar Grinstein has been appointed COO of Reshet 13. Mira Fizitzky is the new Customer Experience Manager at Arkia. Sharon Ezra is the CEO of Safeway (Cellcom group). Ronel Sade is the new VP of Good Vision, and Chen Ben Or is the Director of Executive Recruitment at MostWanted.
Number of the day
35.7 thousand shekels — the average monthly salary in high-tech in May 2026, an increase of about 14% compared to May of the previous year.
