Libra

Eti Elishakov recalls the difficult start in the conservative insurance industry, the dramatic step of mortgaging her home to raise capital, and the moment the call center exploded on launch day.

After her appointment as CEO of an insurance company was canceled at the last moment, Israeli entrepreneur Eti Elishakov decided to risk all her family assets to build an empire from scratch. Now she is marking her next goal.

Digital insurance company Libra concluded the second quarter of 2026 with a profit of 28 million shekels and the industry's lowest expense ratio, driven by the success of its daily insurance app, Chik.