Lego

Lego reported a 21% revenue increase for the first half of the year, reaching 42 billion Danish krone. The growth is driven by strong sales of new sets, the launch of the Smart Play platform, and key sports partnerships.

The Shufersal chain has signed a commercial agreement with LEGO, under which the brand's products will be sold starting today in about 90 branches across the country and via Shufersal Online. This move allows Shufersal to expand sales beyond groceries using a high-demand brand, while LEGO gains an immediate, significant increase in its retail footprint in Israel.