Hagai Shalom

Tiv Taam has invested 6 million shekels in a new branch in Rishon LeZion. The chain plans to roll out 'Mizrah U'Ma'arav' sub-branches across all its locations in the near future.

Tiv Taam is integrating the 'Mizrah u-Ma'arav' food brand into 10 of its stores. Simultaneously, the chain is opening a new branch in western Rishon LeZion with an investment of 6 million shekels.

In the first phase, checkout counters will be removed from ten branches, starting with Ramat HaHayal. These will be replaced by 'Mizrah-Ma'arav' departments. CEO Hagai Shalom stated that customers will scan and pay for their items independently at terminals.