Elite Brings Back 16 Iconic Retro Candies in Limited Edition Campaign
Israeli confectionery giant Elite is bringing back 16 iconic vintage products for a limited time in a nostalgic marketing campaign, featuring a special collection priced at 79 NIS and a dedicated pop-up at the Ayalon Mall.
Elite is bringing back 16 iconic products for a limited time in a nostalgic marketing campaign, reviving items that disappeared years ago alongside classic treats wrapped in retro packaging. The special collection includes 12 selected items sold in a designated package for 79 NIS, while all 16 products are also available individually across retail chains. The campaign will culminate with a pop-up complex at the Ayalon Mall from November 10 to 16, offering vintage-themed photo booths and retro games.
The Taste Test
The nostalgic revival raises questions about whether these classic treats have stood the test of time. Tasting the raspberry-filled Mamolada revealed a bright pink color with an industrial flavor reminiscent of the modern strawberry version, appealing to devoted fans of the brand. Meanwhile, Jamaica chocolate, featuring a rum-flavored cream filling with a distinct aroma upon opening the wrapper, proved that its old-school charm remains intact.
Refreshing Surprises
Zip drink powder also delivered a pleasant surprise, especially when prepared with sparkling water rather than tap water, offering a surprisingly moderate sweetness that suits contemporary palates. Classics like Pesek Zman and Twist maintained their reliable quality, proving that certain beloved flavors effortlessly bridge generations.
