Craig Federighi

Apple CEO John Ternus has pushed software chief Craig Federighi to accelerate autonomous AI development as internal tensions mount. Facing fierce competition from OpenAI, Google, and Chinese rivals, Apple is overhauling its operating system development to transform Siri into an active agent.

Apple is revamping its AI strategy under new leadership, with executive John Ternus pushing Software Chief Craig Federighi to accelerate development on Siri to compete with next-generation autonomous AI agents.