Coca-cola

Coca-Cola has defeated PepsiCo in a major tender to supply over 3,000 KFC restaurants in the United States, ending a decades-long historical partnership.

Coca-Cola Israel is launching a limited-edition 'Baktana' package featuring twelve 150 ml cans for classic and Zero varieties, catering to consumers preferring smaller portions.

Former Coca-Cola Israel CEO Tal Raban revealed secrets about the famous beverage's formula on Instagram, discussing Merchandise 7X, essential oils, and the history of cocaine in the original 1886 recipe.

Coca-Cola Israel faces a 1.56 million NIS fine by the Competition Authority for interfering with consumer prices, following an earlier 18 million NIS penalty for food law violations.

Former Coca-Cola Israel CEO Tal Raban explains why fountain soda at fast-food chains and cinemas tastes different from canned or bottled drinks, pointing to under-the-counter mixing machines.

A comprehensive mapping by the Israel Competition Authority reveals how major food suppliers like Tnuva and Coca-Cola exploit market dominance through illegal tying practices to keep prices high.

Ahead of the Tishrei holiday season, Coca-Cola Israel is expanding its product range by introducing new six-packs featuring 1.75-liter and 2-liter bottles.

Tal Raban, former CEO of Coca-Cola Israel, reveals how one brave decision to introduce a new and unknown brand managed to change the balance of power in the beverage market within just one year: "Great results happen only with brave decisions."

Since taking the helm at Berkshire Hathaway, Greg Abel has moved quickly to trim the company's consumer stock holdings, including Amazon and Domino's Pizza. However, Coca-Cola remains a core fixture of the portfolio, largely due to its exceptional dividend yield.

The soft drink giant recently decided to refresh its design with a font reminiscent of Marlboro, creating unnecessary friction and catching fire from consumers. A lesson for management on understanding the emotional side of the customer. 'The Human Algorithm', a new column.

Beverage giant Coca-Cola reported strong quarterly results of 13.4 billion dollars and raised its annual forecast, as the CFO admitted that the controversial hydration breaks at the World Cup were profitable for the company.