Coca-cola

Ahead of the Tishrei holiday season, Coca-Cola Israel is expanding its product range by introducing new six-packs featuring 1.75-liter and 2-liter bottles.

Tal Raban, former CEO of Coca-Cola Israel, reveals how one brave decision to introduce a new and unknown brand managed to change the balance of power in the beverage market within just one year: "Great results happen only with brave decisions."

Since taking the helm at Berkshire Hathaway, Greg Abel has moved quickly to trim the company's consumer stock holdings, including Amazon and Domino's Pizza. However, Coca-Cola remains a core fixture of the portfolio, largely due to its exceptional dividend yield.

The soft drink giant recently decided to refresh its design with a font reminiscent of Marlboro, creating unnecessary friction and catching fire from consumers. A lesson for management on understanding the emotional side of the customer. 'The Human Algorithm', a new column.

Beverage giant Coca-Cola reported strong quarterly results of 13.4 billion dollars and raised its annual forecast, as the CFO admitted that the controversial hydration breaks at the World Cup were profitable for the company.