Coca-Cola Israel Launches Limited-Edition 150 ml 'Baktana' Can Multipack
Coca-Cola Israel is launching a limited-edition 'Baktana' package featuring twelve 150 ml cans for classic and Zero varieties, catering to consumers preferring smaller portions.
The Coca-Cola brand in Israel is expanding its product lineup with the launch of a new, smaller canned beverage package named "Baktana." The product features a dozen 150 ml cans and will be available in two popular varieties: classic Coca-Cola and Coca-Cola Zero.
Company representatives emphasized that the new packaging, tailored for consumers favoring precise and smaller portions, is a limited-edition release rather than a permanent fixture on store shelves. A company statement noted that Coca-Cola is delighted to refresh its offerings in Israel to accommodate diverse consumption habits.
The new 150 ml cans join an existing assortment of packaging options available to Israeli shoppers, including the standard six-pack of 330 ml cans and a limited-edition four-pack of 250 ml cans.
In related corporate news, CBC Israel recently integrated its first electric truck into its distribution fleet as part of a broader sustainability initiative. The 28-ton Renault truck offers silent, zero-emission transport with a range of up to 300 kilometers per charge, supported by newly installed heavy-duty fast-charging infrastructure.
