Branding

Even before the customer sees the design or receives service, the scent already influences their feelings and memories. Hotels, shops, and even private homes are adopting professional scenting systems that create a unique "scent signature" - and seek to make the fragrance an inseparable part of the experience.

The 2026 annual branding conference will be held in an expanded format, combining the ISRAEL BRAND AWARD 2026 ceremony with a professional conference featuring industry lectures.

The Israeli airline El Al is undergoing a major strategic transformation to strengthen its brand and improve customer experience. Nadav Hanin, VP of Marketing and Digital, has been named Marketer of the Month.