The branding competition returns for the third time: ISRAEL BRAND AWARD 2026

The Israeli branding competition returns for the third time, this time in an expanded format. On November 19 at Cinema City Glilot, the ISRAEL BRAND AWARD 2026 ceremony will take place, where the most prominent branding achievements in Israel will be presented, alongside a professional conference featuring industry lectures.

The event will showcase 14 branding projects selected as winners of the ISRAEL BRAND AWARD 2026, serving as examples of prominent initiatives carried out in Israel during the past year.

![The coveted award at the 2024 branding competition given to El Al. Photo: PR]

The event will address the challenges currently shaping the world of brands—from increasing competition in shifting markets to the impact of artificial intelligence on strategy, creativity, and customer experience. The discussion will focus on how brands manage to remain relevant, differentiate themselves, and build a clear identity in an era of rapidly changing rules.

The conference will feature examples of branding campaigns from Israel and abroad, alongside analyses of branding strategies, business innovation, and practical applications of AI technologies in marketing.

Planned lectures include:

• Maya Schneider, VP of Marketing at Strauss Sweets, on the process of packaging redesign and its impact on brand perception.

• Amit Hameir, founder and partner at the branding agency "Three Bears," on how brands must reinvent themselves in a changing world.

According to the organizers, the combination of professional lectures and the presentation of winning projects is intended to create a meeting point for inspiration, practical knowledge, and exposure to projects that have led to significant business change.

As a reminder, in the 2024 competition, the airline El Al won the ADLER BRAND AWARD, taking first place in corporate branding.